Events Marketing Manager

Job Summary

The Vomela Companies is seeking a Marketing Events Manager to own our event program and turn those experiences and the content they generate into assets that drive pipeline, build brand, and enable our sales team.

The Marketing Events Manager owns the strategy, planning, and end-to-end execution of in-person events and webinars that build brand awareness, create qualified leads, and drive revenue growth. Partnering with Marketing and Sales, this role turns Vomela’s story into high-impact experiences aligned with go-to-market priorities.

Key Responsibilities

Deliverables

• Strategic planning and execution of in-person events aligned to business goals that enhance engaging conversations, brand storytelling, and drive lead generation
• High-quality partner events that advance shared objectives and strengthen key relationships
• Seamless management of event logistics, vendors, and budgets to ensure an on-time, engaging brand experience and presentation with a focus on ROI
• Engaging, results-driven webinars that support pipeline growth, customer education, and market visibility
• Confident, well-prepared speakers through presentation coaching and content support
• Integrated lead-capture and handoff processes that support demand generation and revenue growth
• Repurposed webinar and event content, including short-form videos, blog posts, social media posts, and other campaign assets that extend the value of each program
• Timely event and webinar reporting with actionable insights for continuous improvement
• A consistent brand experience across all events and webinars that reinforces Vomela’s values and market position

Activities

• Event Management:
  • Strategy & Execution: Set the strategy, planning, and execution of in-person events; responsibilities include identifying target audiences, defining objectives, building detailed plans, and ensuring alignment with marketing, sales, and business goals
  • Brand Experience & Storytelling: Design and deliver compelling experiences that tell Vomela’s story, engage audiences, and drive activation
  • Logistics & Vendor Management: Oversee end-to-end logistics, including venue selection, contract negotiation, travel, registration, booth design, vendor coordination, and on-site execution
  • Presentation Creation and Coaching: Create visually engaging presentations and coach presenters to deliver compelling, audience-relevant stories
  • Content Repurposing: Partner with marketing managers to identify high-value moments from webinar recordings and transcripts, then help turn them into short-form videos, blog posts, social media posts, email content, and other marketing assets
  • Demand Generation: Partner with Demand Gen and Marketing Operations to capture and hand off engaged leads, ensuring a seamless transition for follow-up and opportunity creation
  • Budget Management: Own the events budget with a strong focus on ROI, including planning, expense tracking, and optimization
  • Metrics & Reporting: Partner with Marketing Operations to build reports and dashboards that show performance and ROI
• Webinar Management:
  • Strategy & Content: Develop and execute a webinar strategy aligned with marketing objectives; collaborate with subject-matter experts to create engaging content, and collaborate with the creative team to create visually engaging presentations
  • Production & Promotion: Manage speaker coordination, registration, technical setup, and promotion across email, social, and paid channels
  • Engagement & Follow-up: Track and analyze performance (registration, attendance, engagement, leads/pipeline)