Events Manager

About the Role

We're looking for an Events Manager to own the end-to-end planning and execution of Roo's tradeshow and conference program. This role sits on the Brand & Integrated Marketing team, reporting to our Sr. Manager of Brand & Integrated Marketing, and will be responsible for delivering 20-30 events per year — from large-scale national shows like VMX and WVC to focused regional conferences and tabletop activations.

Tradeshows are the most tangible, in-person expression of the Roo brand — the spaces where thousands of veterinary professionals physically experience who we are. This role offers the opportunity to own that experience, manage a significant budget, coordinate across Sales, Partnerships, and Marketing, and directly shape how Roo shows up in the industry.

Your Responsibilities

Event Strategy

• Manage a six figure annual tradeshow budget across booth fees, swag, supplies, fulfillment, storage, and industry sponsorships — tracking spend by quarter and event tier, flagging risks early, and making smart trade-offs.
• Maintain and improve event playbooks, SOPs, and operational documentation to ensure the program scales cleanly as Roo's event footprint grows.
• Adapt execution based on Roo's tiered event system (Tier 1 through Tier 4), scaling booth size, staffing, budget, and marketing support to match the strategic value of each show.

Event Operations & Execution

• Own the full lifecycle of Roo's tradeshow program: booth logistics, vendor management, shipping and inventory, staffing coordination, on-site setup and teardown, and post-show follow-through across 20-30 events per year.
• Manage relationships with exhibit services vendors, fulfillment centers, swag suppliers, and venue contacts across the national tradeshow calendar.
• Own booth inventory across multiple storage locations and ensure timely shipping to and from each event.
• Coordinate booth staffing with sales teams, matching the right Roo representatives to each show based on territory, audience, and strategic importance.
• Execute logistics for enterprise events Roo attends or sponsors, including corporate group conferences and partner events.
• Partner with Product Marketing and Partnerships to plan and execute webinars with external and internal speakers.

Brand & Experience

• Bring a creative eye to every event touchpoint, from swag concepts and booth activations to on-site experiences, staying tapped into consumer and event trends to ensure Roo shows up in ways that feel fresh, intentional, and differentiated rather than templated.
• Manage tradeshow-adjacent community events such as happy hours and networking receptions, driving meaningful engagement and extending Roo’s presence beyond the booth.
• Partner with Brand and Product Marketing to manage event collateral, ensuring all booth materials and supporting assets are aligned, on-brand, and ready for each show.

Cross-functional Coordination & Impact

• Coordinate with the Partnerships team whe