Event Marketing Manager

Key Responsibilities

Event Strategy & Calendar Planning

• Develop and maintain Global Knowledge’s global event marketing strategy, establishing a prioritized annual event calendar that balances third-party, first-party, and digital events across regions and audience segments
• Evaluate and recommend event participation opportunities, including trade shows, industry conferences, partner-sponsored events, and speaking engagements, based on audience alignment, competitive presence, pipeline potential, and cost efficiency
• Define event goals, target audience profiles, and success metrics for each event type, ensuring all event activity is connected to measurable pipeline and revenue outcomes
• Collaborate with Regional Marketing Leaders to ensure the global event calendar reflects regional market priorities, seasonal demand patterns, and local event opportunities relevant to each geography
• Partner with the Partner Marketing Manager to identify and incorporate partner-sponsored or co-branded event opportunities into the annual calendar, including events eligible for MDF funding
• Maintain a forward-looking view of the event landscape, tracking competitor presence, partner event schedules, and industry conference calendars to inform strategic prioritization

Third-Party Events & Trade Shows

• Collaborate closely with Regional Marketing teams to support Global Knowledge’s participation in third-party trade shows, industry conferences, and partner-hosted events, ensuring alignment with regional objectives and priorities
• Take direction from Regional Marketing on local and regional event requirements, supporting execution through coordination of logistics, vendors, and operational planning
• Assist with event logistics including vendor coordination, procurement requirements, booth production, shipping, staffing coordination, and badging — ensuring smooth execution in partnership with regional stakeholders
• Support the development of pre-event promotional plans in coordination with Campaign Ops and Regional Marketing to drive attendance and meeting bookings
• Assist in briefing event staff and Sales attendees with key logistics, messaging, and lead capture processes
• Support lead capture and handoff processes to ensure accurate data collection and timely follow-up