Event Marketing Coordinator

About the role

Hi, my name is Rosie De La Cruz, Events Lead. I'm looking for an Event Marketing Coordinator to help bring our events to life across North America.

You'll own the execution of events that spark curiosity, deepen relationships, and fuel our demand engine - from hosted dinners and field activations to sponsored conferences and webinars. You'll partner with teams across Demand Gen, Sales, Customer Success, Brand, and Partnerships to create experiences that feel polished, thoughtful, and unmistakably us.

If you love crafting memorable moments, thrive in fast-moving environments, and get energized by turning events into pipeline - this role is for you.

This role includes 15%+ travel for field events, conferences, and onsite support.

What we value

• Human-centered experiences - thoughtful, relevant, and genuinely useful
• Collaborative energy - you work smoothly across teams and make alignment feel easy
• Insight-driven decisions - data guides you, but the attendee experience stays at the center
• Action with intention - move quickly, adapt gracefully, learn from every event
• Operational clarity - structure, calm, and consistency in fast-moving work

What you'll do

North America Events Calendar & Project Management

• Own North America events calendar - field events, hosted dinners, sponsored conferences, and virtual sessions
• Partner with the Events Manager and marketing team to define goals, audiences, formats, and success metrics
• Evaluate sponsorships, speaking slots, and new opportunities aligned to our demand and pipeline goals
• Own day-to-day logistics: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground support
• Manage registration flows, pre-event comms, and the attendee experience from first touch to follow-up
• Work closely with Sales, CS, Brand, and Content to keep every event well-scoped, on-message, and supported with the right assets

Customer Events

• Lead planning and execution of customer-focused events - hosted dinners, Suite Series experiences, and curated roundtables for our most strategic accounts
• Collaborate with CS and AM to identify and invite the right customers, build post-event follow-up workflows, and capture feedback that deepens relationships and supports expansion pipeline
• Identify opportunities to grow the customer event program and increase its impact on retention and advocacy

Performance & Optimization

• Track event performance - registrations, attendance, engagement, and pipeline impact
• Share insights and recommendations to improve ROI and attendee experience
• Maintain documentation, templates, and repeatable workflows that make running events more scalable

What we're looking for

• Located in North America
• 2+ years in event marketing, demand generation, or integrated marketing within B2B SaaS
• Experience running a mix of virtual events, webinars, and in-person activations
• Strong project management skills - you juggle timelines, tasks, and teams with ease

Nice to have:

• Experience collaborating with Sales on event-driven follow-up
• Comfortable with marketing automation tools (HubSpot, Marketo, etc.) and Salesforce