Europe Growth Marketing Associate

<div class="content-intro"><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"> </p>

<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Join New Era Technology, where People First is at the heart of everything we do. With a global team of over 3,000 professionals, we're committed to creating a workplace where everyone feels valued, empowered, and inspired to grow. Our mission is to securely connect people, places, and information with end-to-end technology solutions at scale.</p>

<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">At New Era, you'll join a team-oriented culture that prioritizes your personal and professional development. Work alongside industry-certified experts, access continuous training, and enjoy competitive benefits. Guided by our core attributes — putting people first, embracing continuous learning, and thriving through collaboration and inclusion — we nurture our people to deliver exceptional customer service.</p>

<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">If you want to make an impact in a supportive, growth-oriented environment, New Era is the place for you. Apply today and help us shape the future of work—together</p>

<p> </p></div><p><strong>Position Purpose</strong></p>

<p>This role sits at the intersection of data-driven funnel optimization and authentic brand storytelling, managing the prospect journey from first organic search through to closed-won opportunity. The Growth Marketing Associate is responsible for engineering high-converting customer journeys across the European markets, using insight, experimentation, and performance analysis to improve demand generation while ensuring every touchpoint remains human, authoritative, and aligned with global brand standards.</p>

<p>Collaborating within the global marketing team under a US director, you will work closely with Europe leadership and stakeholders, blending data-driven decisions with engaging brand storytelling.</p>

<p><strong>Duties and Responsibilitie</strong></p>

<ul>

<li>Funnel Engineering: Analyse data across the full customer acquisition journey, including awareness, acquisition, activation, retention, and revenue, to identify drop-off points and implement practical fixes.</li>

<li>Rapid Experimentation: Design, launch, and manage structured A/B and multivariate tests across high-intent landing pages, website components, email sequences, and paid channels.</li>

<li>Lead-to-Opportunity Acceleration: Partner closely with Sales and Marketing Operations to optimize visitor-to-lead and lead-to-opportunity conversion pathways, ensuring a seamless experience as prospects move through the marketing and sales technology stack, including HubSpot and ZoomInfo.</li>

<li>Brand Stewardship: Ensure every experiment, landing page copy variant, and ad creative aligns with the global brand voice, corporate identity, and visual standards.</li>

<li>Narrative Optimization: Work alongside creative and content leads to translate complex technology and solutions capabilities into clear, compelling, human-centric copy that resonates with target enterprise audiences.</li>

<li>Asset Management: Collaborate with the Design Lead and creative team to produce high-performing, visually strong marketing assets that reflect the corporate aesthetic while maximizing click-through and conversion rates.</li>

<li>Metric Ownership: Track, analyse, and report on key commercial marketing indicators, including Customer Acquisition Cost, Lifetime Value, Share of Search trends, organic traffic, and influenced pipeline.</li>

<li>Insight Generation: Turn raw behavioural data from Google Analytics 4, heatmaps, and CRM dashboards into actionable strategic recommendations for executive leadership.</li>

<li>Local Event Activation: Work closely with Sales Leaders to support the planning, promotion, execution, and post-event follow-up for local and regional events, ensuring each activity aligns with campaign priorities, brand standards, and measurable lead-generation outcomes.</li>

<li>Budget Efficiency: Continuously optimize paid and organic channel spend to maximize return on ad spend and reduce funnel leakage.</li>

<li>Other related duties as required.</li>

</ul>

<p><strong>Performance Measures</strong></p>

<ul>

<li>Measures agreed and set during annual performance appraisal</li>

</ul>

<p><strong>Qualifications</strong></p>

<ul>

<li>Qualifications in Marketing, Communications or relevant field desirable</li>

</ul>

<p><strong>Skills and Experience</strong></p>

<ul>

<li>1-3 years of performance, growth, or digital marketing experience—ideally within a B2B technology solutions, IT services, or complex enterprise ecosystem.</li>

<li>Proven success in building regional marketing plans and integrated campaigns</li>

<li>Proven experience working across global matrixed teams and sales organizations</li>

<li>Experience across digital, ABM, and content marketing</li>

<li>Deep, hands-on experience managing marketing automation platforms (specifically HubSpot), web analytics, heatmapping/behavioural tools (Hotjar/Clarity), and CRM systems.</li>

<li>Advanced skills in data manipulation, segmentation, and translating user behaviour numbers into clear business outcomes.</li>

</ul>

<p><strong>Attributes</strong></p>

<ul>

<li>Excellent communication and stakeholder management skills</li>

<li>Strategic thinker with strong execution capability</li>

<li>Proactive, organised, and autonomous</li>

<li>Creative and adaptable in a fast-paced environment</li>

<li>Strong relationship-building skills</li>

<li>High attention to detail</li>

</ul>

<p><strong>Functional Relationships</strong></p>

<p><strong></strong></p>

<p><strong>Internal</strong></p>

<hr>

<p>·       Global marketing team</p>

<p>·       Europe sales team</p>

<p>·       Wider Europe team</p>

<p>·       Local office administration</p>

<p></p>

<p><strong>External</strong></p>

<p>·       Promotional, printing & stationery suppliers</p>

<p>·       Event partners</p>

<p>·       Relevant agencies and consultants</p>

<p>·       Media</p>

<p>·       Consultants</p>

<p>·       Clients</p>

<p></p>

<p><strong></strong></p>

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