Enablement Content Manager

About the Role

As an Enablement Content Manager on GitLab's Field Enablement & GTM AI team, you'll design and deliver scalable enablement programs that help customer-facing teams build confidence in GitLab's AI-powered platform story. You'll own enablement content for our AI capabilities and Duo Agent Platform (DAP), along with the program initiatives that support the field across onboarding, product education, release readiness, revenue plays, and ongoing reinforcement. The overall aim of the role is to ensure field teams can clearly explain value throughout the customer buying lifecycle.

You'll work across Product Marketing, Product Management, Revenue Operations, Solutions Architecture, Customer Success, Monetization, and Field Leadership to bring new offerings, product updates, and messaging to market through clear, role-based enablement. In this individual contributor role, you'll use instructional design, strong program management, and performance insights to create learning experiences that are practical, accessible, and easy for the field to use in the flow of work. You'll do this in GitLab's all-remote, asynchronous environment, where autonomy, collaboration, and iteration are part of how we work.

Examples of Projects

• Designing and launching role-based learning paths, certifications, and technical labs that help account executives, solutions architects, customer success managers, and partners build skill in GitLab's AI capabilities and DAP
• Building and maintaining enablement content for product launches, new offers, and monthly release readiness, including talk tracks, demo guidance, competitive positioning, and field-ready assets

What You'll Do

• Own the strategy and roadmap for Field Enablement Content programs focused on GitLab's AI-powered platform story, aligned to the needs of customer-facing teams.
• Lead cross-functional enablement programs for product launches, new offerings, packaging changes, and release readiness from planning through launch, reinforcement, and ongoing updates.
• Build and maintain role-based enablement assets such as playbooks, talk tracks, pitch materials, demo flows, technical labs, and assessments that help the field communicate value clearly.
• Design blended learning experiences, including self-paced content, live virtual sessions, scenario-based learning, and hands-on practice, for field and partner audiences.