Email Marketing Specialist

Your daily adventures include:

• Designing, building, and launching regular email campaigns and automated lifecycle journeys
• Managing and optimizing email flows (welcome, onboarding, retention, reactivation, promotional)
• Segmenting email lists based on user behavior, lifecycle stage, and engagement patterns
• Creating and maintaining email automation workflows and triggers
• Running A/B tests on subject lines, content, CTAs, send times, and layouts to improve performance
• Working with HTML email templates and ensuring responsive design across devices
• Monitoring email deliverability and ensuring high inbox placement rates
• Analyzing campaign performance metrics (Delivery Rate, Click Rate, Spam Rate, Bounce Rate)
• Preparing reports and insights to improve future campaigns and communication strategies
• Collaborating with CRM, Design, Content, Product, and Analytics teams to align messaging and user journeys
• Supporting the development and improvement of lifecycle communication strategy