Email & Marketing Data Specialist

Email & Marketing Data Specialist

The Email & Marketing Data Specialist is technically driven and sits at the intersection of CRM strategy and email marketing execution. The position bridges Salesforce CRM and HubSpot's email platform, requiring deep technical data management expertise to keep systems in sync, campaigns running intelligently, and data clean at scale. The ideal candidate thrives on building complex automations, obsesses over data integrity, and excels at turning CRM logic into personalized email journeys.

What you will do:

Manage Salesforce–HubSpot Data Sync

• Own the bidirectional data sync between Salesforce and HubSpot, ensuring leads, stages, and contact activity are accurately reflected across both systems at all times.

Build Automated Workflows & Drip Campaigns

• Create and implement complex automated workflows and drip campaigns within HubSpot, leveraging Salesforce opportunity stages and custom object fields to trigger personalized content based on prospect journey and account status.

Architect Multi-Step Automations

• Design, maintain, and optimize multi-step automation workflows driven by Salesforce object updates (Leads, Contacts, Opportunities, Custom Objects) to trigger HubSpot actions including email sends, enrollment, suppression, and branching logic.

Enforce Data Integrity

• Develop and enforce data validation rules, field-mapping schemas, and sync logic to prevent duplication and maintain database integrity at scale.

Troubleshoot Integration Issues

• Monitor, analyze, and troubleshoot API sync errors, integration logs, and workflow audit histories to diagnose systemic issues in record updates, field mismatches, sync delays, or permission-related failures.

Build Advanced Segmentation

• Create precision-targeted segments using a combination of Salesforce report criteria and HubSpot behavioral data (events, timestamps, scoring attributes) for complex campaigns and automated journeys.

Manage Data Lifecycle

• Own enrichment, deduplication, archival, and sunset automation processes to ensure long-term data quality and compliance within both platforms.