Ecommerce Merchandising & Optimization Manager

Key Responsibilities

Merchandising & Site Experience

• Own the merchandising strategy and daily execution across collection pages, PDPs, and campaign landing pages, including sort logic, hero placement, featured product strategy, and cross-sell/upsell positioning.
• Lead campaign site experience buildouts from brief to launch: coordinate assets and copy with Creative, execute all site-side changes, and QA thoroughly before go-live.
• Manage all product setup and catalog maintenance within Shopify, including new product launches, collection creation, B2B catalog updates, and pricing accuracy.
• Set up and manage sales and promotions end-to-end, including sale badging strategy throughout the customer journey, discount mechanics, urgency cues, and threshold callouts.
• Execute merchandising refreshes and content updates aligned with the marketing calendar, ensuring every touchpoint is consistent, accurate, and on-brand.
• Conduct daily QA and staging checks to confirm functionality, content accuracy, and asset integrity before any change goes live.

Optimization & Experimentation

• Own the day-to-day optimization roadmap: identify friction points and conversion opportunities using behavioral and performance data, then prioritize tests that have the highest potential impact on CVR, ATC rate, and new customer acquisition.
• Build, brief, and manage A/B tests end-to-end, from writing the hypothesis and partnering with dev or Visually on build, to monitoring performance and delivering clear results analysis.
• Develop and maintain institutional knowledge from experimentation: document what was tested, what won, what lost, and why, building a library that informs future decisions.
• Support on-site personalization and segmentation efforts, including experience differentiation by traffic source, new vs. returning visitors, and promotional vs. non-promotional periods.
• Identify quick wins alongside longer-term initiatives, including UX improvements, copy optimizations, trust signal placement, and friction reduction across the path to purchase.

Platform & Operations

• Write and submit dev tickets clearly and completely, including context, expected behavior, acceptance criteria, and supporting assets, to ensure efficient resolution by agency partners.
• Own the ecommerce calendar: track all upcoming launches, campaigns, and site changes with enough lead time to coordinate cross-functional readiness and approvals.
• Manage and optimize ecommerce tools, not just maintaining them, but actively using them to improve site performance.
• Maintain organized, up-to-date documentation of processes, configurations, and site changes to support operational continuity.
• Monitor app and platform health, flagging and escalating issues proactively with clear context for resolution.

Analytics & Performance Ownership

• Own a core set of weekly and monthly ecommerce metrics