Ecommerce Lifecycle Manager

Headquarters: Portland, ME URL: https://northspore.com/ POSITION OVERVIEW We’re looking for an Ecommerce Lifecycle Manager to own and scale our retention engine, turning first-time customers into confident repeat growers and rapid, lifelong brand advocates. You’ll manage email campaigns, build automations, and continuously test new ways to improve engagement, AOV, and retention. You’ll play a key role in shaping the customer experience beyond the first purchase, delivering the right message at the right time to support, educate, and inspire our community. This is a hands-on role for someone who thinks in systems, executes with speed, and continuously raises their own ceiling on what's possible. This is a full-time role and can be remote or in-person. KEY RESPONSIBILITIES Lifecycle Strategy & Execution Own the end-to-end lifecycle strategy across email and SMS — building and optimizing flows, managing the marketing calendar, and defining clear customer pathways that turn every customer into a rapid and loyal fan for life. Develop sophisticated segmentation strategies to deliver targeted, relevant messaging at scale, including the ability to design systems that scale without proportional effort Partner with marketing, creative, and ops teams to align lifecycle efforts with broader campaigns, product launches, and promotions — translating strategy into clear execution plans and owning the follow-through Performance & Optimization Monitor and report on campaign and flow performance (revenue, conversion rate, AOV, LTV, engagement) Own retention reporting and analytics, including cohort analysis, customer segmentation performance, and lifecycle stage conversion Identify opportunities to improve retention and customer value Run ongoing A/B tests across subject lines, messaging, timing, segmentation, and offers Use data and customer behavior insights to refine lifecycle strategy List Growth & Loyalty Own list growth strategy across email and SMS, including onsite capture, l