E-mail Marketing Specialist

What You'll Be Doing

Klaviyo & CRM Technical Build

• Build and set up flows and campaigns in Klaviyo based on directives from the Retention team
• Configure the CRM technical layer — triggers, events, flow filters, and conditional/branch splitting — so each journey fires on the right behavior at the right moment
• Dynamic personalization — use Liquid, event/profile properties, and dynamic blocks to personalize content, and build responsive templates with light HTML/CSS
• Data & integrations — manage the Shopify ↔ Klaviyo ↔ Salesforce data sync, custom properties, catalog/data feeds, and webhooks/API or connectors so events and audiences flow correctly across tools
• Deliverability infrastructure — maintain sender authentication (SPF, DKIM, DMARC) and sending-domain health, plus list hygiene and sunset logic to protect inbox placement
• Subscription setup — wire up subscription-app events and flows (activation, rebill, cancellation, win-back) to support retention
• Implement provided copy — drop copywriter-supplied copy into clean, mobile-ready templates and make backend adjustments to match the purpose of each flow/campaign

Campaign Execution & Calendar

• Execute the email calendar, which aligns with the paid-media sales calendar set by Marketing Operations (in collaboration with Retention)
• Build, QA, and schedule campaigns end-to-end: links, personalization, rendering, and error checks before every send
• Set up segmentation per Retention directives rather than blasting full lists by default
• Coordinate closely with Retention, copy, and Growth so email execution supports the wider plan

Testing & Reporting

• Set up and run A/B tests as directed by the Head of Growth / Retention leads, structured cleanly for reliable reads
• Track and report execution metrics — sends launched, deliverability, engagement — so Retention has clear data to optimize against
• Flag issues and opportunities you spot; ideas are always welcome in team brainstorms