E-Commerce Marketing Manager (UK DTC Brand)

Accountabilities

• • Develop and execute multi-channel customer acquisition strategies across Google Ads, Meta, TikTok, and Klaviyo, with a focus on profitable growth.
  • Own the full marketing funnel, optimising the customer journey from awareness and acquisition through conversion and retention.
  • Drive initiatives designed to reduce customer acquisition costs (CAC) and increase lifetime value (LTV/CLTV).
  • Manage, mentor, and collaborate with a distributed digital marketing team, ensuring priorities and responsibilities are clearly defined.
  • Lead marketing projects from planning through execution, coordinating effectively with product, creative, content, and external partners.
  • Establish clear campaign objectives, deliverables, timelines, and performance expectations while keeping projects on track.
  • Monitor and analyse key performance indicators including ROAS, CAC, CLTV, and other growth metrics.
  • Use analytics and reporting platforms such as GA4 and Triple Whale to identify trends, diagnose performance issues, and inform strategic decisions.
  • Prepare regular financial and performance forecasts and reports, highlighting growth opportunities and areas requiring improvement.
  • Stay current with advertising platform changes, digital marketing trends, competitor activity, and emerging acquisition opportunities.
  • Continuously test and refine marketing strategies to improve overall acquisition, retention, and commercial performance.

  Requirements

  • Extensive hands-on experience working with DTC e-commerce brands; direct-to-consumer experience is essential.
  • Strong understanding of multi-channel customer acquisition across paid search, paid social, and email marketing.
  • Demonstrated experience managing Google Ads, Meta Ads, TikTok, and Klaviyo.
  • Strong understanding of e-commerce performance metrics, including ROAS, CAC, LTV/CLTV, and their relationship to profitability.
  • Proven ability to analyse marketing data and translate insights into clear, commercially focused actions.
  • Experience managing remote marketing teams and leading digital marketing projects independently from conception through completion.
  • Strong project management skills and familiarity with tools such as Monday, Trello, or ClickUp.
  • Excellent communication and collaboration skills, with the ability to work effectively with internal teams and external stakeholders.
  • Highly independent and proactive, with strong prioritisation skills and the ability to adapt quickly to changing targets and performance requirements.
  • Results-oriented mindset with a strong sense of ownership and daily accountability.
  • Experience in the health, wellness, or supplements sector would be advantageous.
  • Professional English proficiency, including the ability to submit application materials in English.

  Benefits

  • 100% remote working arrangement with the flexibility to work from anywhere in the world.
  • Monday–Friday schedule aligned with UK GMT hours, 9:00 AM–5:00 PM.
  • Flexible working environment with a high degree of independence and autonomy.
  • Independent contractor position with the freedom to manage your work remotely.
  • Ownership of the marketing strategy for a growing global DTC e-commerce business.
  • Opportunity to directly influence customer acquisition, retention, and overall commercial growth.
  • Collaboration with a supportive, international remote marketing team.
  • Opportunity to lead and develop a distributed team.
  • Paid time off and flexible working arrangements.
  • Opportunity to work across a broad modern digital marketing stack and multiple acquisition channels.
  • Important application requirement: resume and introductory video must be submitted in English.