DTC & eCom Growth Strategist

Accountabilities

• • Lead paid media and acquisition strategy across platforms such as Google, Meta, and other relevant growth channels, connecting channel performance to broader commercial objectives.
  • Build commercial forecasts and financial models using metrics such as contribution margin, LTV:CAC, aMER, profitability, and growth projections.
  • Translate complex marketing, financial, and performance data into clear, actionable recommendations for founders and senior stakeholders.
  • Identify and evaluate growth opportunities across acquisition, creative strategy, offers, customer behavior, funnels, products, inventory, operations, and seasonality.
  • Lead strategic conversations with founders and senior leadership, acting as a trusted advisor on growth and commercial decisions.
  • Own high-value client relationships from strategy through execution, ensuring recommendations lead to measurable business outcomes.
  • Collaborate with creative strategy, ad operations, and leadership teams to align marketing activity with commercial priorities.
  • Coach teammates and contribute to the development of internal growth frameworks, forecasting methodologies, and best practices.
  • Continuously evaluate opportunities to improve profitability, sustainable growth, and long-term business performance rather than optimizing individual campaigns in isolation.

  Requirements

  • 5+ years of experience managing multi-channel 7–8 figure eCommerce portfolios, with a strong track record of influencing meaningful business outcomes.
  • Proven experience in paid media, performance marketing, or growth strategy combined with a strong understanding of commercial business drivers.
  • Advanced financial literacy, including contribution margin, LTV modeling, forecasting, financial analysis, and unit economics.
  • Strong ability to connect marketing performance data with broader commercial recommendations and business strategy.
  • Experience advising founders, executives, or senior leadership teams and communicating complex ideas clearly to non-technical stakeholders.
  • Demonstrated ability to build integrated growth strategies spanning marketing, finance, operations, products, and customer behavior.
  • Experience solving complex eCommerce growth challenges involving platforms, funnels, inventory, seasonality, acquisition, and profitability.
  • Strong analytical and strategic thinking skills, with the ability to make decisions based on data and commercial trade-offs.
  • Proven ability to independently manage high-value client relationships and operate as a trusted strategic advisor.
  • An entrepreneurial, business-owner mindset with a focus on solving commercial problems rather than simply optimizing advertising platforms.
  • Excellent communication and relationship-building skills, with the confidence to challenge assumptions and provide thoughtful recommendations.
  • Availability to overlap with Australian working hours, including approximately 2:00 PM–6:00 PM Australian time for meetings, training, and client collaboration.
  • Commitment to a full-time, exclusive role and an interest in progressing toward broader growth leadership responsibilities.

  Benefits

  • Competitive compensation negotiated according to experience, capabilities, and demonstrated impact, with a commitment to matching your current or most recent salary and higher compensation available for exceptional candidates.
  • Opportunity to work directly with established 8- and 9-figure DTC and eCommerce brands and influence meaningful commercial decisions.
  • Clear competency-based career progression toward broader strategic growth leadership.
  • Ongoing learning and development across eCommerce growth, data science, creative strategy, financial modeling, and commercial strategy.
  • Access to proprietary tools, forecasting frameworks, and performance dashboards.
  • Fully remote work environment with flexibility and collaboration across a global team.
  • Annual team retreats and regular opportunities to connect with colleagues internationally.
  • Significant autonomy and ownership over client strategy, growth initiatives, and business outcomes.
  • Opportunity to deepen expertise in commercial strategy, financial modeling, leadership, and sustainable growth.