DTC Analytics & Automations Manager – More Nutrition (gn)  

Your Mission

• End-to-End DTC Performance Analytics
  • You own and evolve DTC performance analysis across traffic, conversion, revenue and customer behavior
  • You identify key drivers of growth across promotions, CRO, marketing channels and product portfolio
  • You translate complex data into clear, actionable business recommendations

• Channel, Attribution & Commercial Impact
  • You analyze and quantify the impact of all channels (e.g. paid, TikTok Shop, organic, TV)
  • You assess channel interactions, overlaps and incrementality
  • You enable better budget allocation and investment decisions

• Cross-Functional Business Analytics
  • You support key commercial questions beyond marketing
  • You analyze portfolio performance (e.g. product mix, innovation impact)
  • You evaluate promotion effectiveness
  • You support market and channel expansion decisions
  • You work closely with Performance, Influencer Marketing, CRM, eCommerce and PLM teams

• Content & Creative Performance Insights
  • You analyze which content, formats and creators drive performance
  • You connect creative output to business impact (conversion, revenue)
  • You enable data-driven optimization of content and campaign strategies

• Data Infrastructure, Automation & AI
  • You build scalable reporting and analytics frameworks for the DTC team
  • You reduce dependency on BI through structured, self-serve insights
  • You leverage AI and automation to improve speed, quality and scalability of analysis
  • You identify and implement high-impact AI use cases across DTC

• Structure, Playbooks & Best Practices
  • You introduce structured ways of working (e.g. analysis frameworks, testing approaches, reporting standards)
  • You bring external best practices from leading DTC / eCommerce companies
  • You ensure analytical work is repeatable, scalable and decision-oriented

Your Qualifications

• You have 5+ years of experience in analytics, data, or performance marketing, ideally within DTC or ecommerce environments
• You demonstrate a proven ability to translate data into business impact and decision-making, leveraging modern tools and AI where relevant
• You have experience working with analytics and data tools (e.g. SQL, Databricks, Tableau, Google Analytics or similar)
• You have experience with attribution, incrementality and performance analysis across channels