Discovery and Acquisition Agent

Accountabilities:

• • Identify and research influencers and content creators whose audiences align with target customer segments and partnership objectives.
  • Conduct prospect research across YouTube, TikTok, Instagram, Facebook, podcasts, blogs, and other relevant platforms.
  • Evaluate follower growth, engagement rates, views, audience demographics, content quality, comment sentiment, and overall brand fit.
  • Assess audience relevance and engagement quality to determine the potential for generating qualified leads and successful partnerships.
  • Build and maintain a structured database of potential partners, including detailed research, qualification notes, and relevant performance data.
  • Conduct personalized cold outreach through email and social media, clearly presenting partnership opportunities, benefits, and program structures.
  • Respond to prospect questions and objections while maintaining professional, engaging, and consistent communication.
  • Follow up with prospects systematically to nurture relationships and move qualified opportunities through the early partnership funnel.
  • Schedule qualified prospects for discussions with senior acquisition or partnership teams.
  • Request, collect, and analyze relevant audience and performance information from prospective partners.
  • Keep CRM systems, spreadsheets, and prospect databases accurate and up to date with outreach activity, conversations, engagement history, and qualification status.
  • Prepare regular reports covering outreach activity, qualified prospects, conversion progress, and overall pipeline health.
  • Monitor influencer marketing trends, emerging platforms, audience behaviors, niches, and engagement patterns to identify new opportunities.
  • Provide actionable market insights and recommendations based on prospect research and industry observations.
  • Follow established outreach, communication, qualification, and documentation processes while consistently working toward weekly discovery and outreach targets.
  • Escalate complex prospect questions or partnership concerns and ensure qualified opportunities are properly documented and handed over.

  Requirements:

  • 2+ years of professional experience, preferably in social media marketing, influencer marketing, business development, lead generation, partnerships, or a related field.
  • Strong research and analytical skills, with the ability to evaluate prospects using audience, engagement, demographic, and performance data.
  • Good understanding of major social media platforms, influencer ecosystems, audience behavior, and engagement metrics.
  • Strong cold outreach, prospecting, communication, and relationship-building abilities.
  • Excellent written and verbal English communication skills.
  • Ability to create personalized, professional, and compelling outreach messages.
  • Strong organizational skills and experience maintaining databases, spreadsheets, or CRM systems.
  • Comfortable managing multiple prospects simultaneously while working independently and consistently meeting weekly activity targets.
  • Good understanding of partnership structures, value propositions, negotiation principles, and business development fundamentals.
  • Experience with influencer marketing or creator partnerships is a strong advantage.
  • Familiarity with CRM platforms such as HubSpot, Salesforce, Agile CRM, or similar tools is preferred.
  • Strong Google Sheets or Microsoft Excel skills for prospect tracking, reporting, and analysis are beneficial.
  • Experience working with niche audiences and digital marketing partnerships is a plus.
  • Familiarity with influencer analytics or audience research tools is advantageous.
  • Must-have capabilities include social media marketing, influencer marketing, target audience analysis, prospect research, and cold outreach.
  • Knowledge of audience metrics, engagement trends, CRM management, partnership development, and Google Sheets/Excel is considered a plus.

  Benefits:

  • Fully remote position based in India.
  • Full-time employment opportunity.
  • Flexible remote working environment.
  • Opportunity to work directly with influencer and creator acquisition initiatives.
  • Exposure to social media marketing, digital partnerships, audience analytics, and business development.
  • Opportunity to develop expertise in prospecting, outreach, CRM management, and partnership qualification.
  • Exposure to emerging creators, platforms, niches, and trends within the influencer marketing ecosystem.
  • Autonomous role with clear activity and acquisition targets.
  • Opportunity to contribute market insights that can influence partnership and acquisition strategies.