Director/VP of Marketing
About the role
Director/VP of Marketing
If you’re energized by the chance to build something bigger, lead great teams, and leave a real mark on the future, this role is for you. We’re seeking someone who can elevate our brand, inspire people around a shared vision, and help us shape the next chapter of growth.
IN A NUTSHELL
The Director/VP of Marketing is an enterprise leadership role responsible for driving revenue growth, customer engagement, and brand equity across all markets and channels.
This individual partners with senior leaders to develop and execute integrated marketing strategies, build scalable capabilities, and ensure marketing is directly connected to commercial performance, product strategy, and retail execution.
This role will evolve marketing from a reactive support function to a proactive, data-driven growth engine, aligned with company strategy and market opportunities.
Parallel is one of the largest multi-state cannabis companies in the world, owning and operating in three markets; Florida (Surterra Wellness), Massachusetts (NETA) and Texas (Goodblend).
If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere.
Core Responsibilities
- Revenue Growth & Commercial Performance