Director, Programmatic Activation
About the role
About Us
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry's largest proprietary databases and AI.
The Role
We are looking for an ambitious trader with a proven track record of success in all aspects of programmatic campaign management, from trafficking and optimization to strategic guidance. As both a strategic leader and a hands-on trader, you will own media decision-making to ensure the success of your campaign portfolio. This is a senior media execution role that requires close collaboration with other supporting traders and Client Success teams. In addition to making in-platform optimizations, you will provide strategic direction.