Director, Product & Segment Marketing Manager

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif;" data-contrast="none"><span class="TextRun SCXW172170175 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW172170175 BCX0">NetDocuments is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity without phone, video, and in person meetings and </span><span class="NormalTextRun SCXW172170175 BCX0">communications</span><span class="NormalTextRun SCXW172170175 BCX0"> from emails using the @netdocuments.com domain. If you have any concerns or questions about communications you have received, please send them to </span></span><a class="Hyperlink SCXW172170175 BCX0" href="mailto:" target="_blank"><span class="TextRun Underlined SCXW172170175 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW172170175 BCX0" data-ccp-charstyle="Hyperlink"></span><span class="NormalTextRun SCXW172170175 BCX0" data-ccp-charstyle="Hyperlink">m</span></span></a><span class="TextRun SCXW172170175 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW172170175 BCX0"> so our team members can review.</span></span></span></p>

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<p><strong>About NetDocuments</strong></p>

<p>At NetDocuments, we're shaping the future of legal work. We believe legal professionals should spend less time searching for information and managing documents, and more time solving complex problems, serving clients, and delivering meaningful outcomes. That's why we're building technology that helps organizations work smarter, collaborate more effectively, and unlock the full value of their institutional knowledge.</p>

<p>Our team is redefining what's possible for legal technology. NetDocuments is the trusted intelligent document management platform for legal professionals and the company behind the industry's first and only legal context graph—a breakthrough that gives legal professionals and AI a richer understanding of how matters, documents, people, and knowledge connect across an organization while respecting enterprise-grade security, governance, permissions, and ethical walls.</p>

<p>Innovation is only part of our story. We believe our greatest strength is our people. We foster a collaborative, inclusive, and high-performing culture where curiosity is encouraged, diverse perspectives are valued, and employees are empowered to make a meaningful impact. Whether you're building products, serving customers, or supporting the business, your work helps shape the future of one of the world's most trusted legal technology platforms.</p>

<p>That commitment to our employees and customers has earned us recognition as one of the nation's top workplaces, including:</p>

<ul>

<li>Four consecutive appearances on the <strong>Inc. 5000</strong> list of America's Fastest-Growing Private Companies</li>

<li>Five-time <strong>Top Workplace USA</strong> winner</li>

<li>Five-time <strong>Salt Lake Tribune Top Workplace</strong></li>

<li>Multiple <strong>Top Workplaces Culture Excellence</strong> awards recognizing innovation, employee appreciation, work-life flexibility, and compensation & benefits</li>

</ul>

<p>If you're excited to solve meaningful challenges, work alongside talented colleagues, and help define the next generation of legal technology, we'd love to meet you.</p></div><p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">About the Opportunity</span></span></strong><span data-ccp-props="{"335559738":300,"335559739":120}"> </span></p>

<p><span data-contrast="auto">NetDocuments is seeking a Director, Product & Segment Marketing to lead and scale our product marketing function across all key customer segments: Strategic (AM Law 200) law firms, Large law firms, Midsize law firms, Small law firms, and Corporate Legal departments. This role reports to the VP of Product Marketing and is responsible for developing and directing all product and segment marketing activities — from go-to-market strategy and competitive positioning to segment-specific messaging, sales enablement, and market intelligence.</span><span data-ccp-props="{"335559739":120}"> </span></p>

<p><span data-contrast="auto">This is a leadership role that sits at the intersection of product marketing and segment marketing. You will build deep expertise in how each customer segment evaluates, buys, and adopts legal technology — and translate that understanding into differentiated go-to-market strategies that drive growth. The ideal candidate brings a blend of product marketing rigor and segment or industry marketing experience, with the ability to develop and motivate a team of product marketers.</span><span data-ccp-props="{"335559739":120}"> </span></p>

<p><em><span data-contrast="auto">Whether your background is in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise software, we want to hear from you.</span></em><span data-ccp-props="{"335559739":120}"> </span></p>

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<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">What Your Contributions Will Be</span></span></strong><span data-ccp-props="{"335559738":300,"335559739":120}"> </span></p>

<ul>

<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Segment Strategy & Go-to-Market: </span></strong><span data-contrast="auto">Define and execute differentiated go-to-market strategies for each customer segment — Strategic (AM Law 200), Large, Midsize, and Small law firms, and Corporate Legal. Tailor positioning, pricing narratives, competitive plays, and launch plans to the distinct buying behaviors, decision-makers, and adoption patterns within each segment.</span><span data-ccp-props="{"335559685":360,"335559739":100}"> </span></li>

</ul>

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<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Product Messaging & Positioning: </span></strong><span data-contrast="auto">Own the creation of value propositions, messaging frameworks, positioning statements, and thought leadership for NetDocuments’ product portfolio — including the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions — aligned to segment-specific buyer personas and use cases.</span><span data-ccp-props="{"335559685":360,"335559739":100}"> </span></li>

</ul>

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<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Market Research & Segment Intelligence: </span></strong><span data-contrast="auto">Understand, monitor, and analyze the overall legal technology market, unique dynamics of each segment, product/market fit of our solutions, key buyer personas, and emerging trends. Develop a clear voice of the customer for internal stakeholders through research, customer advisory boards, and field feedback.</span><span data-ccp-props="{"335559685":360,"335559739":100}"> </span></li>

</ul>

<ul>

<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Competitive Intelligence: </span></strong><span data-contrast="auto">Lead competitive intelligence efforts across all segments. Identify and monitor top competitors, conduct win-loss analyses, share findings with product teams and executives, develop competitive positioning, and incorporate insights into sales enablement, marketing programs, and collateral.</span><span data-ccp-props="{"335559685":360,"335559739":100}"> </span></li>

</ul>

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<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Sales Enablement: </span></strong><span data-contrast="auto">Support the sales organization by communicating segment-specific value through the development of briefing documents, battle cards, training presentations, pitch decks, case studies, sales plays, and other tools. Ensure sales teams are equipped to engage each segment with relevant messaging and proof points.</span><span data-ccp-props="{"335559685":360,"335559739":100}"> </span></li>

</ul>

<ul>

<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="auto">Product Launches: </span></strong><span data-contrast="auto">Drive launch and go-to-market strategies in close collaboration with product management, sales, content, demand generation, and other teams. Manage internal readiness, develop external launch plans, and coordinate cross-functional execution to ensure successful launches across all segments.</span><span data-ccp-props="{"335559685":360,"335559739":100}"> </span></li>

</ul>

<ul>

<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><strong><span data-contrast="auto">Marketing Content & Campaigns: </span></strong><span data-contrast="auto">Assist the marketing team with segment-relevant messaging in core collateral such as web copy, brochures, videos, presentations, webinars, events (including Inspire), eBooks, and infographics. Partner on marketing plan execution from branding through demand generation.</span><span data-ccp-props="{"335559685":360,"335559739":100}"> </span></li>

</ul>

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<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><strong><span data-contrast="auto">Analyst & Industry Relations: </span></strong><span data-contrast="auto">Work with industry analysts, associations, and influencers to position NetDocuments as the category leader across all customer segments.</span><span data-ccp-props="{"335559685":360,"335559739":100}"> </span></li>

</ul>

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