Director Product Merchandizing & Content

Accountabilities

• • Own the product storytelling and content strategy across different lines of business, establishing the structure, narrative, and positioning for itineraries, services, and destination content.
  • Lead category management by analyzing product performance, identifying portfolio gaps, and determining where investment and optimization are needed.
  • Develop and manage the seasonal and specialty merchandising calendar from planning through execution.
  • Ensure product information remains accurate, consistent, and aligned with what is actually being offered to customers.
  • Partner closely with Product teams on product planning and launches, Sales teams on building a compelling and sellable portfolio, and Marketing teams on channel and campaign alignment.
  • Use booking trends, performance data, competitive intelligence, and customer feedback to guide merchandising and content decisions.
  • Analyze commercial outcomes and connect merchandising decisions to key indicators such as leads, conversion, close rates, and margins.
  • Champion a customer-centric digital journey spanning discoverability, storytelling, navigation, search, and conversion optimization.
  • Build and implement AI-supported workflows that improve merchandising and content efficiency without compromising quality or editorial standards.
  • Manage, coach, and develop the Merchandising team, fostering strong execution, accountability, collaboration, and professional growth.
  • Establish clear content standards and provide strong editorial direction across the team's work.
  • Influence senior stakeholders and cross-functional partners in a fast-moving, matrixed environment.

  Requirements

  • Bachelor's degree or equivalent relevant education.
  • 6–8 years of experience in digital merchandising, content strategy, product marketing, or a closely related discipline, with demonstrated success developing strategies that support growth and profitability.
  • 3–5 years of experience managing, coaching, and developing teams.
  • Previous experience in luxury travel, hospitality, tourism, or another premium customer-experience environment is strongly preferred.
  • Strong financial and analytical capabilities, with the ability to translate commercial data into actionable merchandising and product decisions.
  • Deep understanding of digital customer journeys, including discoverability, content storytelling, navigation, search, and conversion optimization.
  • Strong editorial judgment and the ability to establish a clear content point of view while maintaining high-quality standards across a team.
  • Genuine curiosity about customer behavior and emerging trends, with the ability to combine quantitative insights with qualitative understanding.
  • Practical experience using AI tools within content, merchandising, or related workflows, with an understanding of how to apply them responsibly.
  • Familiarity with tools such as Asana and Cloudinary is an advantage.
  • Strong ownership mindset, initiative, and ability to move strategic priorities forward with limited direction.
  • Excellent cross-functional leadership and stakeholder management skills, with the confidence to influence peers and senior leaders.
  • Strong communication, collaboration, organization, and decision-making skills in a fast-paced environment.

  Benefits

  • Competitive compensation package with a strong pay-for-performance approach.
  • Expected compensation range of $110,000–$130,000 CAD, with actual compensation dependent on market conditions, location, qualifications, experience, skills, and education or training.
  • Eligibility to participate in incentive programs tied to business and individual performance.
  • Opportunity to lead strategic product merchandising and content initiatives within a premium international travel environment.
  • Leadership opportunity with responsibility for managing and developing a dedicated merchandising team.
  • Exposure to cross-functional collaboration across Product, Sales, and Marketing.
  • Opportunities to leverage AI and emerging technologies to improve content and merchandising practices.
  • Employment accommodation available throughout the hiring process in accordance with applicable accessibility and human rights requirements.
  • Inclusive and collaborative workplace committed to welcoming people from diverse backgrounds and perspectives.
  • Remote-friendly opportunity, with the position associated with Toronto and Vancouver, Canada.