Director, Product Marketing

About Dutchie

At Dutchie, we power the technology that helps cannabis dispensaries and brands thrive. From point of sale and payments to e-commerce and supply chain, we’re building the backbone of a modern, compliant, and customer-friendly cannabis industry.

We’re looking for a Director of Product Marketing to own how our products - and our company - show up in the market. This is a senior, hands-on leadership role responsible for setting product marketing direction, shaping our narrative, and driving clarity and consistency across go-to-market efforts. The ideal candidate blends strategic storytelling, deep product fluency, and modern, AI-enabled workflows to accelerate impact while maintaining a high bar for quality and craft.

What You’ll Do…

• Own Dutchie’s product and solution positioning end-to-end, setting clear, compelling, and differentiated narratives across marketing, sales, product, and executive communications.
• Define and steward the company’s product story, ensuring consistency and clarity across launches, GTM motions, customer-facing materials, and internal alignment.
• Set the standard for AI-enabled product marketing, using AI tools to accelerate research, insight generation, messaging iteration, and content creation while maintaining a high bar for quality and brand integrity.
• Partner closely with Product leadership to influence roadmaps, ensure features are built with strong product-market fit, and translate product intent into customer-relevant value.
• Lead competitive and market intelligence, synthesizing research, customer insights, and win/loss learnings into actionable guidance for Product, Marketing, and Sales.
• Personally create and refine high-impact PMM assets (messaging frameworks, launch narratives, sales enablement, executive materials), while ensuring strategy translates cleanly into execution.
• Act as a cross-functional PMM leader, aligning stakeholders and driving clarity where ambiguity exists, so positioning decisions stick and scale.

What You’ll Bring…

• 8-12+ years of experience across product marketing, product, strategy, or growth, with recent, hands-on ownership of core PMM responsibilities including positioning, launches, and narrative.
• Proven ability to operate at both strategic and executional levels, knowing when to set direction and when to dive in.
• Strong experience leveraging AI tools to materially increase PMM velocity and effectiveness, not just experimentation.
• Deep fluency in modern PMM frameworks (e.g., Jobs-to-Be-Done, value-based positioning, category framing) and how to apply them in practice.
• Exceptional product and brand storytelling skills — clear, compelling, and grounded in customer and market insight.