Director, Product Marketing

Here’s what you'll do

• Product positioning & messaging - Lead cross-functional conversations to define positioning and messaging that differentiates Synack in the cyber security market and resonates with each buyer segment.
• Pricing, packaging & go-to-market - Own the pricing and packaging for your portfolio, and lead the launch strategy and cross-functional execution that grow product adoption in the marketplace.
• Campaign strategy - Set the campaign strategy and key messages for your products and target markets; partner with demand generation to educate the market, build the Synack brand, and generate pipeline.
• Market & competitive intelligence - Track the threat landscape, competitors, analysts, trade shows, and industry groups to be the expert in your market, and translate those insights into positioning, messaging, and go-to-market decisions for your portfolio.
• Content & thought leadership - Write and create high-impact marketing material-data sheets, presentations, web copy, videos, and customer-facing narratives that make complex security concepts clear.
• Sales enablement - In conjunction with our sales enablement team, build the tools, training, and value narratives that help the sales team communicate our value proposition and win more opportunities.
• AI & innovation - Bring an AI-forward, experimental mindset to the craft-championing Synack’s agentic AI story (including Sara) in-market, and putting AI agents and modern tools to work to sharpen your research, content, and campaign velocity.

Who you are

• High-energy and driven: you bring momentum, optimism, and enthusiasm to everything you touch, and you thrive in a fast-paced, startup-mode environment.
• Dedicated and committed: you take real ownership from strategy through execution, work hard, and follow through to done, even when it is hard.
• Accountable: you own your outcomes, work diligently, measure your impact, and hold yourself to a high bar without needing to be asked.