Director, Product Marketing, Platform & Drupal

ABOUT THE ROLE

Reporting to the VP of Platform & Solutions Marketing, the Director of Product Marketing for Platform & Drupal owns solution GTM for Acquia's platform and Drupal offering end to end. This is the technical-buyer practice: PaaS plus Drupal, sold to CTOs, CIOs, and CISOs who care about control, performance, security, and total cost of ownership. You own positioning, messaging, sales plays, and launches, you manage a Product Marketing Manager, and you partner with our Drupal Technical Product Marketer. You must have real Drupal experience; this audience spots a non-practitioner immediately.

This is a leadership seat for someone who drives programs to completion. We use AI to do the job better, and everyone on this team demos and presents on stage. This role is a balance of strategy and fast paced execution where you will be expected to make decisions based on data and drive forward a plan based on data and evaluation of the market.

RESPONSIBILITIES

• Own the solution GTM for our platform and Drupal offering end to end: the positioning, messaging, narrative, and sales plays. You set the strategy based on data and customer insight, not gut.
• Own the content that carries the story to the Drupal community, technical buyers, and the field: the proof-driven narrative and the web, sales, and campaign assets behind it.
• Own our competitive GTM for the solution: the positioning and plays that win competitive and displacement deals and drive cross-sell across the portfolio.
• Drive product launches end to end. Own the launch calendar and the cross-functional program: lead the room, set the cadence, make the calls, and keep Product, Sales, Enablement, and Demand Gen aligned and shipping on time.
• Build the technical-buyer narrative for CTO / CIO / CISO, and the TCO tools the field uses to win and defend deals.
• Partner with Sales Enablement on a value-selling spine (Signal > Value > Action): they author the artifacts, you set the language and prove adoption in real deals.
• Manage and grow the Product Marketing Manager, and partner with the Drupal Evangelist to deliver one comprehensive GTM.

QUALIFICATIONS

• 7+ years in product marketing, with at least 2 years leading or managing.
• Demonstrated Drupal experience (required). You have built on it, marketed it, or worked deeply alongside the community.
• Exceptional program management and leadership. You run complex, cross-functional programs end to end.