Director, Product Marketing

About this role

PandaDoc is looking for a Director of Product Marketing to lead the function, develop a team of world class PMMs, drive product go-to-market strategy for new product innovation, and help PandaDoc unlock value for our target audiences. PandaDoc PMMs work across the entire product lifecycle: from helping shape the product based on market and customer insights, to driving launches, to growing product adoption across our customer base.

Our ideal candidate is a driven and ambitious cross-functional star who can fluidly operate across Product, Marketing, and Sales teams across the company to guide our go-to-market success. This is a US-based, fully remote role reporting to the SVP of Marketing.

In this role, you will:

• Team leadership: manage a team of high performing PMMs and provide guidance and mentorship to fuel their professional growth
• Strategic business planning: define TAM, target markets, business opportunities, and develop go-to-market strategies to realize them
• Narrative, messaging, and positioning: craft and optimize positioning and messaging around the market, company, platform, product, and competition
• Customer obsession: engage with current and prospective customers, champion their needs and motivations in brand and roadmap, and guide the team to evangelize new sales concepts and how to get the most from PandaDoc
• Product partnership: work with Product leadership to shape differentiated product roadmap investments; maintain a deep understanding of our current product and product plans; successfully launch new products to market; author and enable our product demos; and ensure that all PMM work is guided with intimate knowledge of our products
• Content strategy: work with our Corporate Marketing team to craft a content strategy that addresses each part of the buyer’s journey, online and offline, from awareness to decision
• Sales & CS enablement: equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge with the aim of increasing close rates, competitor win rates, sales velocity, and ACV
• Partner enablement: ensure our partners and channels are equipped with the materials, training, and support they need in order to succeed in selling PandaDoc

About you:

• 8+ years of experience in marketing, with at least 5 years of product marketing experience in B2B SaaS
• Experience leading and inspiring a team of marketers
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
• Ability to create a range of marketing assets including on-message product demo videos, sharp and succinct slide pitch-decks, and product data sheets.
• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.