Director, Product Marketing

Accountabilities

• • Establish and maintain product positioning, messaging, and go-to-market standards across a portfolio of decision-support, analytics, and AI products.
  • Develop differentiated market narratives that clearly communicate product value, customer outcomes, competitive advantages, and strategic positioning.
  • Lead the competitive intelligence and market analysis program, translating market trends, competitor activity, and customer insights into actionable recommendations.
  • Partner with Product Management leadership to incorporate market intelligence, customer feedback, competitive insights, and emerging trends into product roadmap decisions.
  • Own pricing and packaging strategy in collaboration with Sales and Finance, supporting effective product tiering and commercial positioning.
  • Develop and execute go-to-market plans for major product releases, coordinating launches, release operations, campaign timing, and cross-functional readiness.
  • Partner with Demand Generation to align product launches with campaigns and broader pipeline-generation initiatives.
  • Equip Sales, Customer Success, and Support teams with effective battlecards, training, messaging, presentations, and other enablement resources.
  • Partner with Customer Success to develop adoption, retention, and expansion initiatives throughout the customer lifecycle.
  • Use customer feedback, product usage, and adoption data to identify opportunities to improve customer experience and strengthen growth.
  • Manage, coach, and develop product marketers supporting multiple products and emerging AI initiatives.
  • Establish clear objectives, standards, and development plans that strengthen product marketing capabilities and team performance.
  • Collaborate across Product, Sales, Finance, Marketing, Customer Success, and Support to ensure consistent execution and measurable business impact.
  • Monitor launch performance, pipeline contribution, revenue impact, adoption, retention, and expansion to continuously improve product marketing strategy.
  • Provide strategic leadership on product marketing priorities while fostering a high-growth, collaborative, and results-oriented team environment.

  Requirements

  • Bachelor’s degree in Marketing or a related field.
  • 8+ years of product marketing experience, including at least 3 years of experience leading or managing a team.
  • Proven experience developing and executing B2B product marketing strategies, ideally within SaaS, analytics, risk management, simulation, decision-support, or related technology environments.
  • Strong track record of leading successful product launches, go-to-market strategies, sales enablement programs, and market positioning initiatives.
  • Demonstrated experience developing differentiated positioning and messaging for sophisticated technical or enterprise products.
  • Strong understanding of competitive intelligence, market analysis, customer insights, and their application to product and business strategy.
  • Experience partnering with Product Management to incorporate market intelligence and customer needs into product roadmaps.
  • Experience supporting or leading pricing and packaging initiatives is highly desirable.
  • Strong cross-functional leadership skills, with the ability to influence Product, Sales, Finance, Demand Generation, Customer Success, and Support teams.
  • Excellent written and verbal communication skills, with the ability to translate complex product capabilities into compelling customer-facing narratives.
  • Demonstrated ability to coach, mentor, and develop product marketing professionals while establishing clear standards and expectations.
  • Strong analytical and strategic thinking skills, with the ability to connect product marketing initiatives to pipeline, revenue, adoption, retention, and expansion outcomes.
  • Ability to operate effectively in a high-growth environment, balancing strategic planning with hands-on execution.
  • Strong organizational skills and the ability to manage multiple products, launches, stakeholders, and priorities simultaneously.
  • Ability to work independently, make sound decisions, and influence senior stakeholders.
  • Willingness to complete a cognitive aptitude assessment as part of the hiring process.
  • Must currently reside in the United States and be authorized to work in the United States without current or future sponsorship requirements.

  Benefits

  • Comprehensive medical, dental, and vision coverage.
  • Flexible paid time off.
  • 401(k) retirement plan.
  • Additional employee benefits designed to support overall wellbeing and professional growth.
  • Remote/work-from-home opportunity within the United States.
  • High-growth environment offering significant opportunity to influence the organization and advance professionally.
  • Opportunity to lead and develop a product marketing team across established and emerging technology portfolios.
  • Exposure to analytics, decision-support, AI, and SaaS products in a growing technology environment.