Director, Product Marketing

Position Summary

This is a domain expert’s role. The Director of Product Marketing will own product marketing strategy, value proposition development, pricing architecture, launch execution, and competitive market intelligence across Empower’s full therapeutic portfolio. The right candidate has walked the halls of a competitor, a specialty pharma brand, a compounding pharmacy, or a telehealth platform and carries deep working knowledge of the therapy areas Empower operates in: men’s health, women’s health, weight management, dermatology, longevity, peptides, sexual health, and cognitive health. This leader translates clinical and commercial complexity into sharp positioning, credible product branding, and go-to-market plans that move prescribers, patients, and partners to act.

Responsibilities

• Launch Architecture: Build and execute therapy-specific go-to-market launch plans across Empower’s full portfolio—men’s health, women’s health, weight management (GLP-1), dermatology, longevity, peptides, sexual health, and cognitive health. Each launch plan must reflect the distinct clinical evidence base, regulatory environment, prescriber profile, and patient journey for that category. Sequence investments by market readiness, competitive intensity, and channel fit.
• Value Proposition and Product Positioning: Develop therapy-area-specific value propositions and product positioning for each of Empower’s categories. Build distinct positioning by audience—patient, prescriber, and telehealth partner—that articulates clinical differentiation, formulation quality, regulatory credibility, and the patient experience advantage Empower delivers over mass-market alternatives. Translate positioning into product naming conventions, product-level brand architecture, and messaging hierarchies that Campaign and Brand teams execute against.
• Cross-Functional Orchestration: Serve as the connective tissue across all functions that touch a product’s commercial lifecycle. Partner closely with R&D and Product on pipeline sequencing and formulation decisions; with Supply Chain and Operations

Empower Pharmacy is a visionary healthcare company dedicated to making quality, affordable medication accessible to millions of patients nationwide. As the nation’s most advanced 503A compounding pharmacy and FDA-registered 503B outsourcing facility, we’re redefining what’s possible in personalized medicine and pharmaceutical manufacturing. We’re proud to be recognized as one of Houston’s fastest-growing private companies and ranked #116 in Healthcre & Medical on the Inc. 5000 List for 2025.

Our strength is built on four core values: People, Quality, Service, and Innovation. Guided by these principles, we’ve created a uniquely integrated healthcare platform powered by advanced technology, operational excellence, and a relentless commitment to patient care. From manufacturing and quality control to distribution and customer experience, our teams work together to raise industry standards, expand access to critical medications, and improve outcomes for patients and providers across the country.

At Empower, joining our team means more than starting a new role. It means becoming part of a mission-driven organization that’s transforming healthcare at scale. We invest deeply in our people, encourage bold thinking, and create opportunities for growth, leadership, and innovation at every level. Your ideas matter here, your development is supported, and the work you do has a direct impact on the lives of millions.

If you thrive in a fast-moving, purpose-driven environment where innovation, collaboration, and ambition come together, Empower Pharmacy is the place for you. Let’s transform healthcare together.