Director, Product Management - Global Store Discovery

Job Summary

The Director, Product Management – Global Store Discovery will lead the global digital shopping discovery experience across desktop web, mobile web, and native apps. This role will own the strategy, roadmap execution, experimentation, and cross-functional delivery for the core discovery surfaces that connect customers with products across iHerb’s global platform. Key areas of ownership include the Homepage, Search (including AI-powered search), Product Listing Pages (PLPs), Navigation, Promotional and Campaign landing experiences, Personalized discovery feeds, and other browse and discovery surfaces across the site and app.

Job Expectations

Product Strategy & Vision

• Define and drive the global product vision, strategy, and roadmap for store discovery experiences across desktop, mobile web, and native apps.
• Build differentiated discovery experiences that improve product findability, browsing engagement, conversion, and customer retention.
• Develop customer-centric strategies tailored for both new and returning users across the full discovery journey.
• Identify emerging trends in AI-powered search, personalization, recommendation engines, and competitive discovery experiences.

Product Ownership Areas

Homepage

• Own the global homepage experience as the primary brand and discovery entry point.
• Drive strategy for content layout, personalization, promotional placement, featured categories, localization and curated product surfaces.
• Optimize for engagement, new user acquisition, and returning customer activation across all devices.
• Partner with Merchandising and Marketing to enable scalable content operations and campaign execution.

Search

• Own the end-to-end search frontend product experience.
• Drive AI/ML-powered search improvements including semantic search, vector-based retrieval and AI driven shopping experiences.
• Partner with Data Science and Engineering to continuously improve search quality metrics and conversion rates from search.
• Support multilingual and global search experiences across all iHerb markets.

Product Listing Pages (PLPs)

• Own PLP experiences across category pages, brand pages, promotion pages, and search results pages.
• Optimize product card layouts, sorting and filtering options, pagination, and information hierarchy.
• Drive personalization of PLP ranking and product sequencing based on behavioral and contextual signals.
• Improve mobile-first browsing and grid/list display experiences.
• Partner with Merchandising on promotional badging, deals visibility, and category curation strategies.

Navigation & Site Structure

• Own global navigation architecture including primary nav, mega-menus, breadcrumbs, and category taxonomy.
• Drive improvements in site hierarchy, interlinking, and navigational discoverability.
• Support SEO-driven structural improvements including internal linking strategies and URL architecture.
• Ensure navigation scales across international markets with localization and regional category structures.

Promotional & Campaign Discovery Surfaces

• Own discovery surfaces for promotions, deals, seasonal events, and campaign landing pages.
• Drive strategy for sale pa