Director, Product Communications

Job Description

We are seeking a seasoned, dynamic Director, Product Communications to lead strategic communications for the company’s late-stage pipeline, including Phase 3 data readouts, potential regulatory filings, and future launch readiness. This role will be central to shaping the external and internal narrative around Definium’s scientific rigor and innovation, stewarding corporate and product reputation through critical clinical milestones, and helping prepare the market for a potential first-in-class launch.

This individual will report into the VP of Corporate Communications, and will work in close partnership with Commercial, Medical Affairs, Investor Relations, Human Resources, Patient Advocacy, Government Affairs, and other cross-functional leaders to develop clear, compliant, and high-impact messaging and programming across earned, owned, social/digital, and shared channels. The goal is to ensure Definium’s story is communicated with consistency, credibility, and relevance to key stakeholders, including employees, patients, healthcare providers, investors, and payers.

The ideal candidate is an experienced communications professional with deep pharmaceutical experience who can operate strategically and execute flawlessly in a fast-paced, high-visibility, environment.

Responsibilities

• Lead the development and execution of integrated communications programs that elevate awareness of product differentiation and their potential to address unmet medical needs in support of company goals.
• Serve as the communications lead for our commercial product teams and participate in regular team planning meetings
• Establish collaborative working relationships with R&D, medical affairs, regulatory, government affairs, and brand teams to develop communications plans that shape differentiated messaging across audiences that redefine a new era in psychedelics and psychiatric care
• Direct multiplatform, integrated PESO (paid, earned, social, owned) communications campaigns
• Develop and deploy media relations plans; work with and maintain relationships with journalists
• Reflecting the increasingly social/digital way that key audiences get their information, a predominant focus will be on the strategic design and implementation of sophisticated, highly targeted social/digital efforts designed to educate, raise awareness, and shape the market ahead of potential launch
• Support