Director, Pipeline Excellence
About the role
An overview of this role
As the Director, Pipeline Excellence you'll help GitLab build a predictable, efficient, and scalable pipeline engine across our go-to-market motions. You'll own pipeline strategy, the operating cadence, and performance improvement work so we can consistently meet pipeline and revenue goals.
You'll partner with sales, marketing, sales development, customer success, finance, and analytics to align multi-quarter targets and investments, codify global operating standards, and improve funnel conversion and velocity across inbound, outbound, partner, and expansion.
In your first year, you'll strengthen the 13-week Revenue Operating Cadence for pipeline, establish clear pipeline definitions and hygiene standards, and deliver reporting and insights that improve execution quality, forecast accuracy, and decision-making. It's a unique opportunity to shape how GitLab plans, generates, and converts pipeline at scale in a remote, globally distributed environment.
What you’ll do
- Lead GitLab's end-to-end pipeline growth strategy and multi-quarter target-setting across regions, segments, and routes-to-market (inbound, outbound, partner, and expansion), including capacity planning and program mix decisions.
- Translate top-down revenue and coverage goals into bottom-up pipeline targets, capacity plans, and the channel and program mix, in partnership with sales, marketing, and finance.
- Design, run, and continuously improve GitLab's pipeline operating rhythm anchored in the 13-week Revenue Operating Cadence, including pipeline reviews, pipeline council, sales plays, and executive updates aligned to monthly and quarterly forecasting milestones.
- Own the design and execution of pipeline generation programs, including codified sales plays and pipeline generation days every other week, ensuring alignment to annual operating plan targets and coverage needs.
- Define and enforce global pipeline operating standards across the funnel (lead to opportunity to closed-won), including qualification standards, handoffs, service level agreements (SLAs), routing logic, and stage definitions.
- Build and maintain a clear pipeline taxonomy (source, type, motion, segment) and a shared glossary for pipeline metrics to ensure consistent reporting and decision-making.
- Establish pipeline hygiene standards and checkpoints (weekly, monthly, and quarterly) to improve data quality, forecast accuracy, and execution consistency.