Director Patient Advocacy, Oncology

Director Patient Advocacy, Oncology

We are seeking a highly versatile Patient Advocacy Lead to join our Oncology Marketing team. This position will be responsible for owning the patient advocacy strategy. This person will build strategic plans and execute tactics that will include strengthening partner relationships, market research, patient marketing campaigns, educational content, live events, metrics and analysis, to build brand awareness and educate patients and our advocacy partners.

This role will be a key partner across the oncology organization working alongside Natera’s patient engagement, medical and commercial teams. This leader will inherit 2 patient advocacy and engagement managers and report to the Vice President of Oncology Marketing

Primary Responsibilities

• Build, execute, and manage highly effective patient advocacy programs and campaign materials to support product launches, brand awareness, and patient engagement programs / capabilities.
• Collaborate with advocacy partners across the oncology continuum to support education and access for precision oncology solutions
• Manage all advocacy and society relationships throughout the Oncology division
• Elevate the patient voice internally and externally to ensure alignment of patient needs and Natera’s oncology products
• Collaborating with cross functional teams and brands leads to improve patient experience for test initiation, test adherence, test resulting, and patient access
• Provide support to Tumor Marketing Leads, sales teams, PR, Market Access, and Clinical Operations

Qualifications

• The ideal candidate will have a passion for amplifying patient and caregiver voices, supporting advocacy missions, and ensuring that the cancer patient community is aware of precision medicine advancements.
• Qualifications include:
  • 5-10 years’ experience in diagnostic, pharmaceutical or biotechnology marketing
  • Direct experience with patient focused educational campaigns and patient advocacy engagements
  • Advanced level degree in healthcare, science related field or business administration.

Knowledge, Skills, and Abilities

• Strong business acumen, emotional intelligence, and organizational skills
• Ability to perform under pressure, adapt to changes (e.g., priorities and timelines), and to work in a fast-paced environment
• Ability to “lead up” and present plans and progress to executive leaders regularly
• Ability to distill highly technical data to focused marketing materials that can be easily digested by a broad audience, including patients, caregivers, and the broad community
• Experience in marketing diagnostics or pharmaceutical products to healthcare professionals or patients is a plus
• Experience in various forms of digital marketing, including email marketing, content marketing, social media marketing, paid media, etc.
• Experience owning and managing projects from start to finish (ex. Patient videos)
• Excellent technical writing, editing skills, and storytelling
• Proficient in Microsoft PowerPoint, Excel, and Word
• Proficient in Google Documents, Sheets, and Slides
• Travel: 30%