Director of Wholesale Sales

Job Summary

The Director of Wholesale Sales is responsible for managing and growing Squishable’s wholesale sales channel. Their concentration will be on creating and executing a strategic plan for growing existing accounts as well as finding, securing, and growing new accounts.

Responsibilities

• Expanding Squishable’s core business lines while developing and executing strategies to support the new product line launches
• Managing and developing the internal sales team, which consists of six to eight sales professionals who handle house account sales, trade show operations, and national and key account management
• Building Squishable's inside sales strategy, including developing outreach programs, training sales staff, and determining incentive programs
• Managing and training Squishable’s independent sales representative teams
• Developing and growing the existing domestic customer base by building specialty, national, and mid-tier retailers, catalog, and buying group relationships
• Managing 10-15 national and international trade shows annually, including attending and representing the company at high-profile shows
• Soliciting feedback and implementing suggestions from Squishable’s most important wholesale customers through semi-annual meetings of our retailer boards
• Growing Squishable’s European subsidiary by working with the executive team to formulate and execute our European growth strategy
• Recruiting and training independent European sales representative teams or distributors
• Coordinating with the production and sourcing team to determine the optimal product selection for the European market
• Growing Squishable’s international market share by working with existing international distributors outside of Europe and generating leads for new distributors
• Working directly with customers in our custom/white-label production business
• Working in tandem with the product development team to develop new lines and product concepts
• Other duties as assigned

Skills

• Wholesale sales experience with specialty toys/gifts is required
• CRM/ERP—Comfortable with using CRM systems to manage leads and existing customer relationships. Experience with NetSuite is a plus, but not a requirement
• Reporting—Experience building actionable reports and presenting KPIs and recommendations to the executive team
• Microsoft Office Suite—Intermediate Excel and Word
• Communication—Excellent presentation and communication skills, both written and verbal
• Flexibility—Ability to adapt to a continually changing market and rapid launch of new products. Willingness to listen to and consider the opinions of stakeholders
• Merchandising—Experience with in-store merchandising including end-caps, feature areas, POP materials, shelf signage, and Plan-o-gram
• Self-motivated—Must be able to effectively manage one’s own schedule and workload and balance numerous projects at the same time

Qualifications

• Bachelor’s degree required, preferably with a concentration in business, sales, and/or marketing. Advanced degree preferred
• At least eight years of successful toy/consumer products sales experience