Director of Sales, Aspen Collection

Accountabilities:

• • Own the end-to-end wholesale growth strategy, establishing multi-year revenue targets, door-count goals, channel priorities, and expansion plans across resort/ski specialty, fashion lifestyle boutiques, and department store flagship locations.
  • Develop the long-term wholesale organizational structure, including the rep group network, territory coverage model, partner strategy, performance expectations, and reporting framework.
  • Build and activate relationships with boutique owners, buyers, independent specialty retailers, and other strategic accounts to accelerate distribution and sell-in.
  • Identify emerging and high-potential retail partners that align with the brand’s premium positioning, aesthetic, and target customer.
  • Identify, negotiate with, onboard, and manage independent sales representative groups, ensuring strong territory coverage and alignment with commercial objectives.
  • Represent the brand at regional and national trade shows and market events to identify new accounts, source sales talent, and strengthen industry relationships.
  • Own the health and performance of the wholesale account base, including seasonal buys, order management, sell-through, reorders, and overall account development.
  • Partner with finance and operations on forecasting, inventory allocation, order fulfillment, margin management, and wholesale planning.
  • Ensure wholesale operations run effectively across systems, vendor portals, retailer requirements, and compliance processes.
  • Establish and maintain brand standards across wholesale partners, including pricing integrity, discounting practices, marketing guidelines, and channel fit.
  • Present wholesale strategy, pipeline, performance, opportunities, and risks to executive leadership on a regular basis.
  • Build the processes, infrastructure, and reporting needed to scale the wholesale function as the business grows.

  Requirements:

  • Bachelor’s degree in business, sales, or a related discipline, or equivalent professional experience in lieu of a degree.
  • 7+ years of experience in wholesale sales, account management, sales leadership, or independent rep group management.
  • Deep, established relationships with fashion lifestyle boutiques, independent specialty retailers, and relevant buyers.
  • Demonstrated success owning a wholesale channel strategy from planning through execution, including multi-year growth planning and executive-level reporting.
  • Proven experience building a wholesale channel or door base from an early stage, including developing teams, territories, processes, and partner networks.
  • Strong network of boutique owners and buyers that can be leveraged to open new doors and accelerate distribution.
  • Strong understanding of independent sales representative networks and rep groups serving the boutique and specialty retail market.
  • Experience attending trade and market events to develop accounts and identify sales partners.
  • Strong commercial judgment and demonstrated ability to own revenue targets, door-count objectives, and strategic plans.
  • Expertise in retail math, margin management, and Open-to-Buy (OTB) planning, with familiarity with wholesale systems, vendor portals, and retailer compliance.
  • Executive presence and excellent communication skills, with the ability to present strategy and performance credibly to senior leaders.
  • Exceptional relationship management and negotiation skills, particularly within relationship-driven boutique and specialty retail environments.
  • Ability to balance aggressive growth objectives with brand protection, pricing integrity, channel strategy, and premium positioning.
  • Comfort operating in ambiguous, entrepreneurial environments where processes and infrastructure need to be built from the ground up.
  • Familiarity with premium or luxury-adjacent lifestyle brands and their channel positioning is preferred.
  • Previous experience managing an independent sales rep network is preferred.

  Benefits:

  • Competitive annual salary range of $98,000–$142,000, with eligibility for a bonus.
  • Health, dental, and vision insurance programs.
  • Flexible Spending Account (FSA) programs.
  • Life insurance.
  • Paid time off and paid leave programs.
  • 401(k) savings plan.
  • Employee ski pass and dependent ski passes.
  • Additional company perks and employee programs.
  • Regular full-time employment with opportunities to work in a collaborative, inclusive environment.
  • Reasonable accommodations are available throughout the application and employment process for qualified individuals with disabilities.