Director of Product Marketing

Responsibilities

• Own product-market fit: embed with the product organization, understand the roadmap, and represent the voice of the customer and market in product decisions
• Build and own core product positioning and messaging
• Build a repeatable launch playbook and lead launches for major product features, end to end
• Partner with sales to enable the team on new products and positioning
• Translate complex product and market detail into clear, compelling stories for a broad audience
• Use AI tools to increase your own output and move quickly
• Build and lead a small product marketing team as the function grows

Skills

• Experience in the energy space strongly preferred, B2B background required
• Experience marketing to a broad, non-technical buyer base similar to commercial and industrial customers
• Proven track record building product positioning, launch playbooks, and sales enablement
• Strong storytelling and positioning skills; able to simplify complexity for a non-expert audience
• Comfortable directing AI tools to increase personal output and productivity
• Ready to operate as an individual contributor now, with the ability to build and lead a team over time
• Comfortable working across US time zones and traveling for events, conferences, and sales meetings