Director of Product Marketing (SaaS) - Remote

Description

Director of Product Marketing at Savant Labs to define market positioning, drive go-to-market strategy, lead product launches, build sales enablement, and shape how finance teams understand and adopt AI-native finance operations.

Company Details

Savant Labs is a high-growth Series A startup building the AI-native stack for finance. The platform helps finance teams move beyond AI chat and deploy governed, repeatable, and audit-ready AI agents across close, reconciliations, tax, reporting, and other critical workflows.

Why Savant

• Finance teams are rapidly adopting AI, but critical business processes still require governance, consistency, and accountability.
• Savant is building the infrastructure that enables finance organizations to safely operationalize AI across mission-critical workflows.
• Opportunity to help define and shape an emerging category within AI-native finance operations.
• High-impact leadership role with direct influence on company growth, product strategy, and market perception.
• Chance to work closely with founders and senior leaders in a fast-growing Series A company.

Requirements

• 8–12+ years of experience in B2B SaaS Product Marketing or related GTM roles.
• Strong experience with enterprise, technical, or complex GTM motions.
• Proven expertise in positioning, messaging, product launches, and go-to-market strategy.
• Experience building and leading Product Marketing and/or Content teams.
• Exceptional writing, editing, storytelling, and communication skills.
• Strong sales enablement experience including battlecards, discovery frameworks, demo narratives, and objection handling.
• Experience marketing AI, analytics, workflow automation, or similar technology products.
• Ability to simplify complex technical concepts into compelling business value.
• Strong ownership mindset with experience operating in fast-paced startup environments.
• Experience working directly with founders and cross-functional leadership teams.
• Portfolio of writing, launches, decks, strategic projects, or related work required.
• Experience selling to finance, accounting, tax, audit, or compliance buyers preferred.
• Background in fintech, ERP, data analytics, or workflow automation software is a strong advantage.
• Experience in Series A–C startup environments preferred.
• Active use of AI tools in day-to-day work with a strong point of view on AI-driven productivity.

Responsibilities

• Define and own Savant's market positioning and narrative.
• Develop messaging that resonates with CFOs, Controllers, finance, accounting, and tax leaders.
• Establish clear differentiation against legacy finance platforms, AI assistants, and workflow automation tools.
• Ensure consistent messaging across website, sales materials, launches, executive communications, and analyst engagements.
• Partner with Product, Sales, Demand Generation, and leadership on GTM strategy and market priorities.
• Translate product roadmap initiatives into compelling value propositions and campaigns.
• Bring customer, competitive, and market insights into business decisions.
• Measure impact through pipeline influence, win rates, sales-cycle improvements, and product adoption.
• Lead content strategy across thought leadership, product content, customer stories, and launch materials.
• Build and improve sales enablement assets including battlecards, demo narratives, and objection handling frameworks.
• Analyze competitive landscape and identify key win/loss trends.
• Engage directly with customers and prospects to validate messaging and positioning.
• Lead and develop a team across Product Marketing and Content.
• Establish team priorities, operating rhythms, and quality standards.
• Operate as a player-coach, balancing strategy with hands-on execution.

What We Are Looking For

• Strong Product Marketing Judgment
• Experience solving complex positioning, messaging, and go-to-market challenges for enterprise or technical products.
• Ability to develop clear, compelling product narratives that align Sales, Product, Marketing, and Leadership.