Director of Product Marketing - MetaMask
About the role
About Consensys & MetaMask
As part of Consensys, you'll work on MetaMask — a core product in Consensys' portfolio — while benefiting from the scale, culture, and mission of the broader organization.
MetaMask is evolving. What began as the world's leading self-custodial crypto wallet is becoming something bigger: a global consumer platform for managing digital value, designed to make saving, earning, moving, and using money more open, flexible, and accessible.
Built on crypto rails but designed for everyday use, MetaMask is helping define a new category of consumer experience — one that gives people more control over their money while remaining simple, intuitive, and globally accessible.
The Opportunity
We're hiring a Director of Product Marketing to help shape the next phase of MetaMask's evolution into a broader consumer finance platform.
This role will focus on defining how MetaMask introduces new, everyday money experiences to a global audience — while maintaining MetaMask's core values of self-custody and user ownership.
This is a 0→1, build role. You'll set strategy, define positioning, and personally drive go-to-market execution as MetaMask expands into new use cases and markets.
What You'll Do
Define product marketing strategy
- Shape the positioning, narrative, and go-to-market approach for new consumer finance experiences
- Help evolve MetaMask's perception from "wallet" to a broader consumer platform for managing digital value
- Translate complex technical and financial concepts into clear, trusted, consumer-friendly stories
Drive adoption, engagement, and retention
- Partner closely with Growth and Analytics teams to identify new audience segments and expansion opportunities
- Design GTM strategies across the full product lifecycle, from early launches through scaled adoption
- Focus on measurable outcomes such as user growth, engagement, retention, and monetization
Partner deeply with Product and Engineering
- Work hand-in-hand with Product leaders to shape launch strategy, sequencing, and communication
- Advocate for user needs, clarity, and trust throughout the product development process
- Influence cross-functional decision-making without formal authority
Build foundations for scale
- Establish product marketing frameworks, systems, and operating rhythms for a growing product area
- Coach and develop a Product Marketing Manager and help define how the function scales over time
- Balance hands-on execution with leadership as the team grows
Connect MetaMask to culture and global markets
- Help ensure MetaMask resonates across diverse global audiences and use cases