Director of Product Marketing

Accountabilities

• • Define and execute the product marketing strategy across the portfolio and priority industries, aligning positioning and messaging with business objectives and product roadmaps.
  • Own messaging architecture, value propositions, industry positioning, buyer narratives, and competitive differentiation across products and markets.
  • Gather and analyze customer, market, competitive, and win/loss insights, translating findings into recommendations that influence product, marketing, and business strategy.
  • Lead go-to-market strategy for new products, capabilities, programs, and strategic initiatives from early planning through launch, optimization, and measurement.
  • Establish repeatable launch processes covering target audiences, positioning, readiness requirements, ownership, timelines, and success metrics.
  • Equip Sales and Customer Success teams with personas, messaging, competitive intelligence, content, training, and other tools that strengthen customer conversations and revenue outcomes.
  • Partner with Growth and Demand Generation teams to turn positioning and product narratives into campaigns that increase awareness, pipeline, adoption, and market impact.
  • Lead PR strategy and agency relationships, including media relations, thought leadership, launch communications, industry events, speaking opportunities, awards, and webinars.
  • Develop customer advocacy programs including case studies, testimonials, customer stories, video content, and recognition initiatives.
  • Lead, coach, and develop the product marketing team and contractors while establishing clear priorities, operating rhythms, performance standards, and measures of success.
  • Collaborate closely with Product, Sales, Customer Success, Growth, and executive leadership to ensure strong alignment between market needs, product strategy, and commercial execution.

  Requirements

  • 10+ years of progressive B2B product marketing experience, including at least 4 years of experience leading and developing teams.
  • Proven experience in B2B SaaS, technology, EdTech, workforce development, industrial technology, or a related environment.
  • Demonstrated success developing product positioning, messaging, and go-to-market strategies across multiple products, markets, or industry verticals.
  • Strong ability to translate complex technology and technical products into compelling buyer value, differentiated messaging, and effective sales enablement.
  • Track record of leading complex, cross-functional product launches from strategic planning through execution, optimization, and measurement.
  • Strong expertise in market intelligence, competitive research, customer insights, and win/loss analysis, with the ability to turn research into actionable business recommendations.
  • Exceptional written, verbal, presentation, and executive communication skills, with the ability to influence senior stakeholders and diverse cross-functional teams.
  • Strategic mindset combined with a hands-on approach to execution and the ability to turn high-level strategy into measurable outcomes.
  • Strong leadership and people-development skills, with a demonstrated ability to build trust, establish alignment, and develop high-performing teams.
  • Curiosity, adaptability, and sound judgment in a fast-moving environment where priorities and markets continue to evolve.
  • Candidates must reside in the United States and be legally authorized to work in the U.S. without current or future sponsorship.
  • Willingness to complete required post-offer background checks, drug and alcohol screening, and applicable employment, education, credential, or other verifications.
  • Nice-to-have experience includes marketing to skilled trades, industrial, manufacturing, facilities, education, or workforce development organizations.
  • Familiarity with platforms such as Salesforce, HubSpot, Gong, Allego, or market intelligence tools is a plus.
  • Experience marketing products involving AI, VR, simulations, hardware, or other emerging technologies is also advantageous.

  Benefits

  • Competitive compensation: $160,000–$180,000 annual salary, with final compensation based on experience and demonstrated impact.
  • Remote-first flexibility: Work remotely in the United States with flexible hours and access to offices in Austin, TX; Deer Park, TX; Woodland, WA; and Cleveland, OH.
  • Learning and development: Annual learning reimbursement to support continued professional growth.
  • Work-life balance: Family-friendly policies designed to support employees' personal and professional responsibilities.
  • Generous time off: 3 weeks of PTO, 1 week of winter break, holidays, and sick days.
  • Comprehensive benefits: Medical, dental, vision, and 401(k) matching.
  • Equity participation: Private company equity options.
  • Wellness support: Mental and physical health resources, along with opportunities to participate in social and team activities.
  • Inclusive workplace: A culture centered on collaboration, learning, innovation, and meaningful work.