Director of Product Marketing & Commercialization
About the role
About the Role
Enterprise Health is hiring a Director of Product Marketing & Commercialization to own how our products win in the market. You will turn product capability into market clarity, sales confidence, customer proof, and revenue impact.
This role reports to the CMO and operates as the commercial bridge between Product, Sales, Customer Success, and Marketing. It carries the seniority and authority to drive cross-functional commercialization, even though it does not manage people at the outset.
This is a hands-on, individual contributor role. There is no product marketing team beneath you. You will personally create the work: positioning, messaging, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer proof assets, and product copy. You will work directly with the CMO, CEO, CPO, CRO, Sales, Customer Success, Product, and R&D. The visibility is high and the accountability is real.
A central focus is commercializing our AI, delivered through Ozwell. This is a real commercialization mandate: positioning, packaging support, launch planning, sales enablement, adoption messaging, customer proof, and expansion support. It is a revenue responsibility, not a talking point.
B2B healthcare technology experience is required. You do not need to have worked in occupational health specifically, but you must be able to quickly understand a regulated, workflow-heavy healthcare category with complex buyers and long sales cycles. You should already understand healthcare buyers, clinical and operational workflows, compliance, data governance, and multi-stakeholder buying committees well enough to contribute in your first weeks.
What You Will Own
- Product positioning, messaging, and market narrative development
- Go-to-market launch planning and execution
- Sales enablement materials and training
- Customer proof assets (case studies, testimonials, ROI models)
- Competitive intelligence and battlecards
- AI commercialization strategy and execution