Director of Product Marketing
About the role
Core skills:
Product Marketing, GTM Strategy, Growth, Analyst Relations, Thought Leadership, Narrative Design, AI-Driven Marketing
At Bitmovin, we empower developers to build the future of video. As a global leader in video infrastructure, our solutions power streaming platforms like Netflix, BBC, and Hulu. We are seeking a Director of Product Marketing & Growth Lead who is a strategist and a storyteller at heart. You won’t just manage frameworks—you will shape our market identity, drive our growth engine, and define how the world understands the value of our video infrastructure.
“We are constantly seeking out forward thinking individuals who want to shape the future of video… come and work with us!” Stefan Lederer, CEO
At Bitmovin we value cognitive diversity and the huge part this plays in not only creating a global culture second to none, but in how this underpins our ability to create truly representative, Emmy award winning products. Diversity in all its forms is encouraged and celebrated at Bitmovin; everyone has a role to play in helping us shape the future of video.
The Role: Strategy, Narrative, Growth
This is a high-impact leadership role where "doing" is just as important as "directing." As our Director of Product Marketing & Growth Lead, you will operate at two levels: defining the long-term strategic vision and getting your hands dirty in the execution. You are the vital bridge between Product, Marketing, and Sales, ensuring that our technical innovations translate into market-leading narratives and high-performing campaigns.
Reporting to the CPO and working in lockstep with the VP of Marketing, you will own the "truth" of how Bitmovin shows up in the market, transforming complex technical capabilities into compelling growth stories.
What You Will Build:
- Define & Own Strategic Positioning: Lead market sizing, segmentation, and competitive positioning across all product lines. You will ensure Bitmovin isn't just a technical choice, but the definitive category leader in video infrastructure.