Director of Product, Engagement, AI Native
About the role
About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).
Life360 has more than 500 (and growing!) remote-first employees.
We are AI Native
We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.
About the Team
You’ll join Locations Experiences, which owns the core member experience at Life360. The team’s work spans Safety, Connection, and Coordination — and Engagement is the focus area dedicated to expanding the user base through L5+ frequency and durable MAU. You’ll lead the strategy for deepening connection across members and the relationships they hold close, partnering closely with Growth and Product Platform teams across Life360.
About the Job
We’re hiring a Director of Product to own the engagement strategy across Life360’s member experience. This is a director-equivalent IC role — you won’t manage a team of PMs, but you’ll set the strategic direction for how Life360 deepens and broadens member engagement across every relationship type, daily moment, and family rhythm on the platform.
The scope is broader than a single feature area. You’ll define the engagement framework that connects connection, coordination, and safety surfaces into a coherent member experience — and you’ll influence across Growth, Platform, and adjacent product teams that depend on engagement infrastructure. This role requires someone who can set multi-quarter strategy, drive clarity from ambiguity, and ship through cross-functional partnership at scale.
Life360 operates as an AI-native organization. You’ll use AI across your entire workflow — research synthesis, spec drafting, experiment analysis, prototyping — and you’ll contribute to defining what AI-native product management looks like at Life360.
What You’ll Do
- Own the engagement strategy and roadmap across connection, coordination, and safety surfaces — setting multi-quarter direction and influencing at the org level
- Drive engagement growth across the member experience: identify and ship the highest-impact ways to deepen frequency, broaden multi-circle participation, and compound durable MAU
- Define the engagement metric framework — L5+ frequency, multi-circle activity, relationship depth — and use it to prioritize bets, design experiments, and measure outcomes
- Partner with Growth to convert acquis