Director of Paid Media

Accountabilities

• • Own the paid media strategy across a portfolio of clients, initially focusing on TikTok, Meta, YouTube, and Google.
  • Develop scalable frameworks for campaign planning, audience strategy, creative testing, optimization, measurement, and reporting.
  • Build media strategies aligned with client objectives, budgets, revenue targets, and profitability goals.
  • Determine the appropriate role of paid media across awareness, consideration, conversion, and retention initiatives.
  • Lead ongoing testing, analysis, and optimization to improve campaign performance and media efficiency.
  • Serve as a subject matter expert on TikTok advertising, including GMV Max, TikTok Shop, and creator-commerce advertising formats.
  • Monitor platform developments, algorithm changes, measurement capabilities, and emerging advertising products to identify new growth opportunities.
  • Evaluate opportunities across Meta, YouTube, Google, retail media, and emerging commerce platforms to maintain competitive advantage.
  • Lead, coach, and develop the paid media team responsible for campaign execution and optimization.
  • Establish performance metrics, workflows, quality standards, and operating practices that enable efficient and scalable execution.
  • Partner closely with Client Success, Creative, Affiliate Strategy, Livestream, Commerce Operations, and Distribution Partner teams to integrate paid media into broader commerce strategies.
  • Own portfolio-level performance metrics including budget pacing, ROAS, CAC, revenue contribution, and profitability.
  • Develop dashboards, KPIs, and reporting frameworks that clearly communicate paid media impact.
  • Oversee attribution, tracking, pixel implementation, and measurement systems to ensure reliable performance analysis.
  • Translate performance data into actionable recommendations and identify opportunities for incremental growth.
  • Advise clients on media investment, platform opportunities, campaign strategy, and long-term growth roadmaps.
  • Present performance results, strategic recommendations, and media plans to clients and internal stakeholders.
  • Contribute paid media expertise to business development initiatives, pitches, and new growth opportunities.

  Requirements

  • 4–6 years of experience in paid media, performance marketing, social advertising, or a related discipline.
  • At least 2 years of experience leading or managing paid media teams.
  • Deep expertise in TikTok advertising, including GMV Max campaigns, TikTok Shop integrations, and creator-commerce formats.
  • Expert-level knowledge of Meta advertising across Facebook and Instagram.
  • Strong understanding of attribution, measurement, pixel implementation, tracking, and media analytics.
  • Experience managing paid media programs across multiple clients, preferably within an agency, platform, consulting, or similar environment.
  • Demonstrated ability to build and scale high-performing paid media teams and operating systems.
  • Strong analytical capabilities, with the ability to translate campaign data into strategic decisions and measurable business outcomes.
  • Excellent communication, presentation, stakeholder management, and relationship-building skills.
  • Experience working with consumer brands, retailers, agencies, or commerce-focused organizations is preferred.
  • Commercial mindset with a strong understanding of how media investment connects to revenue, customer acquisition, and profitability.
  • Ability to balance strategic thinking with hands-on execution in a rapidly changing environment.
  • Collaborative, low-ego approach with strong accountability for results.
  • Comfortable adapting quickly to evolving platforms, consumer behavior, technologies, and market dynamics.

  Benefits

  • Competitive salary.
  • Bonus plan tied to performance.
  • U.S.-based remote or hybrid work options.
  • Opportunity to lead paid media strategy across a diverse portfolio of consumer brands and retail partners.
  • Significant ownership over paid media strategy, systems, team development, and performance.
  • Opportunity to work across major advertising and commerce platforms, including TikTok, Meta, YouTube, and Google.
  • Cross-functional exposure to creative, commerce, affiliate, livestream, operations, and client growth initiatives.
  • Leadership and professional development opportunities.
  • High-impact role with the opportunity to shape scalable performance marketing practices and contribute directly to business growth.