Director of Marketplace Marketing - Amazon

Job Overview

We're hiring a Director, Marketplace Marketing - Amazon to lead Amazon advertising strategy and operations across a $250M+ combined Amazon business spanning Resident Home (Nectar, DreamCloud, Awara, Siena, Adjustable Comfort) and Ashley Furniture. This role owns the advertising P&L across all brands and accounts — setting budget allocation, TACOS targets, and efficiency benchmarks that tie directly to revenue and contribution margin goals. You'll manage a team of Ad Managers, each owning a defined portfolio, and build the infrastructure — people, process, and technology — to support advertising at global scale as we expand our global Amazon footprint.

This is not a campaign execution role. It's a strategic leadership position for someone who thinks in full-funnel economics, understands how Amazon advertising interacts with a brand's broader media mix, and can build a best-in-class measurement capability to prove it.

What You'll Be Doing

Advertising Strategy & Portfolio Management

• Own advertising budget allocation, TACOS/ROAS targets, and contribution margin outcomes across Resident and Ashley — translating overall sales and profitability goals into channel-level plans.
• Set quarterly and monthly targets by portfolio and hold Ad Managers accountable to them.
• Develop a unified advertising strategy across search, DSP, Fire TV, and emerging Amazon ad products — with a clear framework for evaluating each against business objectives.

Team Leadership & Org Development

• Manage and develop a team of Ad Managers, each owning a defined brand/category portfolio with full budget and performance accountability.
• Build out the specialist/execution layer beneath the manager tier — including offshore resources and AI-assisted campaign management — as the team scales with global market expansion.
• Own hiring and resourcing for international advertising coverage as new global markets launch.

Measurement, Attribution & Tech

• Partner with the data and technology team to build a best-in-class advertising measurement capability — including AMC implementation as a clean room for proper attribution across DSP, Fire TV, and Amazon search.
• Evaluate Amazon advertising products critically and in the context of the full media ecosystem — including Meta, Google, and TikTok — for brands with significant DTC and off-Amazon presence.