Director of Marketing Technology

Who you are:

We're looking for a marketing technologist and builder who sits at the intersection of marketing, data, and technology. As Director of Marketing Technology, you will own three core pillars: the marketing tech stack, marketing data, and the use of AI and automation within those teams. You’ll serve as the technical authority and strategic driver for how our marketing and growth teams leverage technology and data to perform at their best.

You're a great fit if you bring deep expertise in marketing technology ecosystems and data infrastructure, and you're equally energized by hands-on problem-solving as you are by setting a long-term vision for how technology and AI should evolve across marketing and growth functions. You have a strong instinct for how data and insight can unlock the potential within marketing and growth teams, and for identifying where AI and automation can meaningfully change the way teams work. You’re strong at prioritization, able to juggle multiple projects simultaneously, determining where to focus to maximize impact for the level of effort. You’re an effective communicator, helping to translate the team’s needs to technical requirements. You are curious, rigorous, and pragmatic, with a track record of turning complex technical landscapes into clear, actionable direction.

What you'll do:

Marketing Technology

• Provide strategic direction for the full martech stack (e.g., Ortto, Sprout Social, VWO, TUNE/Impact, Canto, Formstack), ensuring platforms are fully utilized and delivering measurable value
• Partner across the marketing and growth teams to understand the team’s needs, evaluate and recommend tools, supporting implementation and onboarding, while designing the stack for scalability
• Ensure marketing technology integrates seamlessly with core company systems (e.g., Segment, Salesforce) to support a seamless homeowner journey, enable existing workflows, and provide consistent, reliable reporting
• Maintain vendor relationships with a focus on performance and fit rather than contract administration
• Serve as the internal expert on platform capabilities, helping marketing and growth teams get the most out of the tools they have

Data and Governance

• Own marketing's data governance framework: event tracking accuracy, data dictionary, schema management, and BI dashboards
• Provide oversight of reporting and attribution, ensuring dashboards and campaign insights are accurate, consistent, and actionable
• Partner with Growth Marketing to evaluate and integrate external data vendors and platforms — as