Director of Marketing Strategy

Accountabilities

• • Lead the development and execution of marketing strategies for a portfolio of primarily B2B clients, adapting approaches to different industries, audiences, and business models.
  • Serve as the primary strategic contact for assigned accounts, leading recurring client meetings and providing clear direction on marketing priorities and campaigns.
  • Translate client business objectives into demand generation strategies and integrated campaigns across content marketing, email, paid media, and digital marketing.
  • Review content, campaigns, website initiatives, and other deliverables to ensure they align with strategic objectives, meet quality standards, and are ready for client presentation.
  • Provide strategic guidance, feedback, and direction to internal marketing specialists and external contractors responsible for campaign execution.
  • Partner with project coordination resources to maintain timelines, manage priorities, and ensure commitments and deliverables remain on track.
  • Analyze campaign performance and marketing metrics to identify optimization opportunities and improve lead generation, pipeline contribution, and overall client results.
  • Identify opportunities for account growth and recommend new initiatives, campaigns, or services that can support evolving client objectives.
  • Guide messaging, campaign direction, positioning, and marketing priorities based on each client's growth goals and market context.
  • Lead marketing initiatives from strategic concept through execution while maintaining a strong focus on measurable outcomes and client satisfaction.

  Requirements

  • 8+ years of marketing experience, ideally within B2B organizations such as technology, healthcare, SaaS, or professional services; experience with consumer brands is a plus.
  • Demonstrated expertise in demand generation and building marketing programs designed to generate leads, strengthen pipeline, and support business growth.
  • Hands-on experience developing and optimizing campaigns across channels such as email marketing, content marketing, paid media, and digital marketing.
  • Proven ability to develop marketing strategies, translate business objectives into actionable plans, and guide campaigns from concept through execution.
  • Experience leading marketing teams, mentoring specialists, coordinating contributors, and reviewing work to ensure strategic consistency and high-quality execution.
  • Strong client-facing and executive communication skills, with the ability to lead strategic discussions, present recommendations, and confidently guide clients through marketing decisions.
  • Excellent marketing judgment, including the ability to evaluate deliverables and provide constructive, strategic feedback to writers, designers, campaign specialists, and other contributors.
  • Data-driven mindset with the ability to interpret campaign performance metrics and use insights to refine strategies and prioritize initiatives.
  • Agency experience in a marketing leadership or director-level capacity is strongly preferred.
  • Strong organizational and project management skills, with the ability to manage multiple client priorities and deadlines simultaneously.
  • Comfortable collaborating through video meetings and working standard business hours of approximately 8 a.m. to 5 p.m. ET, with some flexibility.
  • Must reside in the United States and be eligible for a full-time W-2 position.

  Benefits

  • Competitive salary of $100,000–$130,000, depending on experience.
  • 100% employer-covered medical insurance for employees.
  • 401(k) retirement plan.
  • Three weeks of paid vacation plus nine paid company holidays.
  • Six weeks of paid parental leave.
  • Birthday paid day off.
  • Annual paid volunteer day to support a cause of your choice.
  • Additional PTO earned based on tenure.
  • Remote-first work environment with flexible scheduling.
  • Ongoing learning and professional development opportunities.
  • This position is open to applicants residing in U.S. states other than California, New York, and Washington due to state-specific employment regulations.