Director of Homeschool Marketing

Accountabilities

• • Own and execute the consumer growth strategy across acquisition, conversion, activation, retention, referral, advocacy, and revenue.
  • Translate business objectives into measurable marketing strategies, priorities, budgets, experiments, and performance targets.
  • Build and scale customer acquisition channels, testing audiences, offers, messaging, creative, landing pages, pricing, and campaign strategies.
  • Analyze funnel performance and key metrics including CAC, LTV, conversion, activation, churn, retention, payback, and customer behavior to guide investment decisions.
  • Develop a deep understanding of homeschool families through customer research, behavioral analysis, market insights, and direct customer engagement.
  • Shape positioning, messaging, offers, customer journeys, and go-to-market strategies around the needs and motivations of homeschool families.
  • Build lifecycle programs spanning nurture, onboarding, activation, engagement, retention, win-back, referral, and advocacy.
  • Partner with Product to translate new capabilities into compelling customer value while bringing customer insights into product strategy and roadmap discussions.
  • Collaborate with shared creative, content, digital, lifecycle, web, and production resources by providing clear briefs, strategic direction, and priorities.
  • Partner with educational funding stakeholders to identify opportunities and develop scalable customer-acquisition strategies around available funding programs.
  • Continuously experiment across channels, audiences, creative, messaging, offers, and customer experiences, using results to refine the growth model.
  • Leverage AI extensively for research, analysis, personalization, content creation, experimentation, automation, and decision-making.
  • Establish processes, systems, and operating rhythms that make consumer growth increasingly predictable, measurable, and repeatable.
  • Direct shared resources and make informed marketing investment decisions without relying on a large direct-report organization.
  • Provide strategic leadership and cross-functional alignment across Marketing, Product, Customer Experience, and other business functions.

  Requirements:

  • 7+ years of progressive experience in B2C marketing, growth marketing, or a related discipline, with meaningful ownership of acquisition, revenue, or measurable growth outcomes.
  • Demonstrated experience building or scaling a consumer acquisition engine, preferably within a recurring-revenue model such as subscription, SaaS, membership, DTC, or marketplace businesses.
  • Strong understanding of the complete consumer growth funnel, including acquisition, conversion, activation, retention, churn, referral, and advocacy.
  • Broad expertise across performance marketing, lifecycle/CRM, brand, content, web, CRO, customer research, analytics, and experimentation.
  • Strong knowledge of performance marketing and customer-acquisition funnels, with the ability to diagnose performance, identify opportunities, and challenge existing strategies.
  • Experience managing meaningful marketing budgets and making investment decisions based on data, performance, and expected return.
  • Strong understanding of CAC, LTV, conversion, activation, retention, churn, and payback metrics, with the ability to turn analysis into actionable decisions.
  • Experience developing positioning, messaging, offers, campaigns, and go-to-market strategies for consumer audiences.
  • Proven ability to partner closely with Product and use customer insights and behavioral data to influence product and business decisions.
  • Strong commercial judgment and analytical skills, with the ability to connect customer behavior and marketing performance to business outcomes.
  • Excellent cross-functional leadership skills and the ability to create alignment and influence outcomes without relying solely on direct reporting authority.
  • Experience working in early-stage, high-growth, or ambiguous environments where processes and playbooks are still being developed.
  • Demonstrated ability to operate as a full-stack B2C marketer while maintaining a strategic perspective and knowing when to delegate execution.
  • Strong curiosity, initiative, resilience, and comfort with experimentation, failure, learning, and rapid course correction.
  • AI-native approach to work, with demonstrated use of AI tools to research, analyze, create, personalize, automate, experiment, and improve decision-making.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience and demonstrated results may be considered.
  • Experience in consumer EdTech, homeschool or family-focused brands, educational funding/ESA programs, consumer SaaS, subscription businesses, influencer or creator marketing, community-led growth, referral programs, or advocacy is a plus.
  • Must be eligible to work in the United States; visa sponsorship is not available for this position.
  • Ability to work effectively in a remote-first environment with strong communication, organization, autonomy, and collaboration skills.

  Benefits:

  • Competitive total compensation package.
  • Medical, dental, vision, and voluntary benefits.
  • Remote-first work environment with flexible work options for eligible roles.
  • Unlimited PTO for salaried employees.
  • Additional “life happens” days to provide flexibility when needed.
  • Fully paid holiday week off at Christmas.
  • Access to an on-site gym and virtual wellness programs, depending on location and eligibility.
  • Wellness coaching and other well-being resources.
  • Recognition and rewards for birthdays, meaningful work anniversaries, and community service.
  • Quarterly Town Halls supporting transparent and open communication.
  • Annual social events, wellness activities, and community-building traditions.
  • Opportunity to build and own a consumer growth engine from an early stage through national scale.
  • Significant autonomy, strategic ownership, and exposure to cross-functional leadership.
  • Opportunity to leverage AI and emerging technologies to reshape modern consumer marketing.