Director of GTM Narrative

About the Role

We’re looking for a strategic narrative leader to own and evolve Maven’s go-to-market narrative across B2B and D2C. This role will shape how we communicate the value of Maven’s end-to-end women’s and family health platform to employers, health plans, consultants, and to members navigating some of life’s most important healthcare decisions.

This is not a traditional product or content marketing role. You will define the core company-level narrative frameworks that anchor our go-to-market efforts, ensuring that narrative is expressed consistently across key touchpoints, including corporate pitch decks, landing pages, and campaign materials. Your job is to ensure one coherent company-level narrative across enterprise sales, enrollment marketing, and new product launches, as well as support brand campaigns and major company moments with the rest of the brand and communications team.

The right candidate understands how to bridge audiences and tell compelling stories grounded in data. You can articulate financial impact and outcomes to executive buyers while also communicating trust, empathy, and clarity to members. You know how to translate clinical rigor and complex care models into language that resonates with both enterprise decision-makers and everyday members.

You will report to the Chief Brand and Communications Officer and partner closely with Product Marketing, Growth, Brand, Clinical, and Product teams to ensure clarity, consistency, and conviction in how Maven communicates our impact.

As a Director of GTM Narrative at Maven, you will:

• Define and evolve Maven’s main narrative across B2B and D2C, ensuring one coherent story that connects employer value and member experience
• Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)
• Own the primary corporate pitch deck and en