Director of Growth Marketing

What You’ll Do

Build and Scale Rockbot’s Growth Engine

• Build scalable growth systems that drive pipeline, acquisition, and marketing contribution to revenue
• Establish repeatable operating and measurement practices that support long-term growth
• Balance near-term demand generation with durable growth investments

Inbound Demand Generation + Paid Acquisition

• Own digital lead generation across paid search, paid social, display, retargeting, and emerging acquisition channels
• Drive qualified pipeline and customer acquisition through scalable, measurable demand generation programs
• Optimize performance across Google, Bing, LinkedIn, Reddit, and evolving AI-powered discovery channels
• Continuously evaluate channel performance and allocate spend based on measurable return

Build Thoughtful Growth Strategy

• Build distinct growth strategies for SMB, enterprise, and strategic account motions
• Support both high-velocity conversion and longer, multi-touch sales cycles
• Partner with Sales on account-based engagement and pipeline acceleration

AI-Native Marketing Operations

• Evaluate and implement AI-powered growth marketing tools
• Build AI-enabled workflows that improve speed, efficiency, and campaign performance
• Experiment with orchestration layers, automation, and emerging AI workflows
• Establish repeatable operating practices that make adoption practical and measurable

Own and Optimize the Growth Stack

• Ensure tooling and data support smarter decision-making and scalable execution
• Identify opportunities to improve efficiency and effectiveness across the stack

Build Customer Journey and Engagement Programs

• Build programs that improve progression, conversion, and engagement
• Support future referral, advocacy, and expansion opportunities
• Strengthen marketing’