Director of Growth Creative Strategy

Job Title

Director of Growth Creative Strategy

Job Type

Full-Time (Remote)

Schedule

Monday-Friday, 9am - 6pm EST

About ARMRA

ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr. Sarah Rahal, to uncover what modern life has stolen. As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution—not just for herself, but for the growing health crisis affecting us all. Your body isn’t broken—it’s brilliantly designed for strength, resilience, and vitality. But the modern world scrambles the signal, disconnecting you from the intelligence encoded within. ARMRA Colostrum™ is nature’s original blueprint with 400+ bioactive nutrients that restore what modern life strips away. It works at the cellular level to remind your body of its original code and reawaken its innate intelligence—so you can reclaim your birthright to thrive.

Who We Are

• Builders, not passengers – We take ownership, thrive on momentum, and embrace challenges.
• Resilient and resourceful – We find a way forward, even when the answer isn’t obvious.
• Mission-driven – We believe in what we’re building and are passionate about making an impact.
• Direct and constructive – Feedback is a gift, and we embrace it in order to grow.

Who We Are Not

• Performative – We don’t play games, manipulate optics, or curate an image for external approval.
• Entitled – We don’t expect rewards without contribution.
• Clock punchers – We don’t attract those looking for just a 'job'; we seek individuals who want to build careers, take ownership, and find joy in their work every day.

The Role

We’re seeking a Director of Growth Creative Strategy to lead and evolve the creative growth engine at ARMRA. This highly strategic and creative leader will architect and scale performance marketing content operations—developing world-class workflows, creative testing frameworks, and channel-specific playbooks that drive customer acquisition and revenue growth. This role will partner closely with Growth, Brand, Product, and Retention teams to transform complex health and wellness concepts into compelling, high-converting creative across Meta, TikTok, YouTube, Google, and emerging channels. The ideal candidate is equal parts creative strategist, operator, and performance marketer, with a proven track record of building scalable creative systems that fuel growth.

Responsibilities

Creative Growth Strategy

• Own and continuously evolve ARMRA’s performance creative strategy across acquisition channels.
• Build and optimize creative testing frameworks, hook-farm systems, and content production workflows.
• Develop scalable playbooks for concepting, UGC sourcing, scripting, editing, post-production, and creative QA.
• Drive creative innovation while maintaining alignment with ARMRA’s brand standards and scientific credibility.

Channel-Specific Performance Creative

• Develop channel-specific creative roadmaps across Meta, TikTok, YouTube, Google/P-Max, Display, Audio, and emerging platforms.
• Partner closely with Growth Marketing to improve creative performance, scale spend efficiently, and achieve CAC goals.
• Establish creative refresh strategies that reduce fatigue and maintain performance at scale.

Testing, Analytics & Optimization

• Define creative KPIs and success metrics, including thumb-stop rate, CTR, CVR, CAC, MER, and incremental ROAS.
• Analyze creative performance and translate insights into actionable recommendations for iterative improvement.