Director of Events

What you will do

Event Strategy & Leadership

• Own the overarching events and activations strategy across Oura’s commercial business, partnership portfolio, and major consumer-facing brand moments.
• Build the long-term vision for how events support Oura’s commercial growth, healthcare credibility, partnership strategy, premium brand positioning, and member relevance.
• Define the prioritization framework for where Oura should show up, why, at what investment level, and what outcomes are required for success across both B2B and consumer-facing activations.
• Operate as the senior leader and decision-maker across event investments, activation strategy, staffing models, agency partnerships, and resource allocation.
• Build and lead a high-performing events function over time, including hiring, managing, mentoring, and developing event team members as the organization scales.
• Establish clear operating models, processes, and cross-functional ways of working that improve alignment, speed, accountability, and execution quality across the organization.

Commercial, Partnerships and Consumer Activations

• Lead end-to-end planning and execution for commercial events, sports partnership activations, hospitality programs, and major consumer-facing experiences, including budgeting, vendor and agency management, staffing, production oversight, executive support, and post-event analysis.
• Partner closely with Commercial, Sales, Product Marketing, Growth, Sports & Brand Partnerships, Brand, and Creative teams to ensure each activation supports clear business and brand objectives.
• Oversee how Oura brings major sponsorships and partnership moments to life physically, translating rights packages and brand opportunities into standout experiences for consumers, members, athletes, partners, and VIP audiences.
• Build scalable frameworks that support both repeatable B2B event motions and high-impact tentpole activations tied to marquee sports and brand partnerships.
• Ensure all event and activation experiences reflect Oura’s premium brand standards while delivering clear commercial, brand, and partnership value.

Thought Leadership & Executive