Director of ECommerce (remote, USA)

Who We Are

Join the dynamic team at Vacation®, the award-winning sunscreen company from Miami USA that’s on a mission to make sunscreen fun. Founded in summer 2021, Vacation® has swiftly gained acclaim among consumers, tastemakers, press, retailers, and dermatologists alike for the immersive brand world and 'leisure-enhancing' products that transport you to paradise and back. Vacation’s steady growth is in large part thanks to the company’s focus on creativity and innovation, and the team’s shared mission to infuse a sense of fun into sunscreen aisles nationwide. You can discover Vacation's products at leading retailers including Ulta Beauty, Nordstrom, and Target.

Role Summary

Vacation® is looking for an experienced ECommerce leader, who will oversee all online sales channels, including Vacation Inc., Amazon, and TikTok Shop. This is a strategic yet hands-on leadership role, responsible for driving optimal online experience, outsized market growth, optimized conversion, and ensuring operational excellence across our ecommerce ecosystem. Reporting to the VP of Growth Marketing, the Director of ECommerce will function as a player-coach — leading both strategy and execution, managing agency and partner relationships, and setting the roadmap for continued ECommerce expansion and growth. This is a fully remote role, east coast preferred.

Responsibilities

ECommerce Strategy & Growth

• Manage revenue and profitability targets across DTC, Amazon, and TikTok Shop
• Execute channel-specific growth strategies focused on acquisition, conversion, retention, and contribution margin improvement
• Monitor and optimize core KPIs including conversion rate, store health scores, and inventory performance
• Optimize site merchandising and online engagement - ensuring strong CX experience and functionality
• Lead promotional planning, product launches, and seasonal campaigns in collaboration with Brand, Design and Media teams
• Stay at the cutting edge of new online store technology and capabilities in the market

DTC Site Management (Shopify)

• Oversee site merchandising, product setup, promotional execution, and UX optimization
• Partner with internal and external teams to improve conversion rate and AOV
• Ensure consistency in brand presentation, storytelling, and user experience across all touchpoints

Amazon

• Manage day-to-day operations on Amazon with agency partners, including listings, content, pricing, promotions, and advertising strategy - including advertising efficiency and product level focus
• Lead new product launches and big Amazon moment activation in leadership with our Amazon agency
• Monitor account health, fulfillment, inventory levels, and channel net profit margin.
• Drive revenue growth and brand excellence for our experience on Amazon

TikTok Shop

• Manage TikTok Shop store health — maintain product catalog, PDPs, site content and pricing/promotions
• Ensure inventory health through ‘Fulfilled by TikTok’ aligned with excellent fulfillment and customer experience
• Lead Product assortment and merchandising decisions, building bundles and competitive offers
• Oversee project management on Influencer and Affiliate programs
• Partner closely with Media and Influencer team to maximize brand impact on the platform and to drive maximum revenue growth
• Establish new team processes to adapt the team and brand to a constantly changing platform environment

Cross-Functional Leadership

• Serve as the primary liaison between Marketing, Sales, Operations, and other teams to align on ecommerce priorities