Director of Digital Sales, iFIT Commercial
About the role
Overview
iFIT is building the world's most holistic health and fitness platform — bringing together connected equipment, AI-powered coaching, immersive content, and personalized wellness into one seamless experience. As commercial fitness continues to evolve beyond connected hardware, iFIT is expanding its digital ecosystem across health clubs, hospitality, boutique fitness, multifamily, corporate wellness, education, healthcare, and emerging wellness markets. We are seeking an entrepreneurial Director of Digital Sales to lead the commercial growth of iFIT's digital platform, including Tailor, our AI-powered personal trainer, and future digital offerings. This leader will own the commercial digital business, building strategic partnerships, accelerating recurring revenue, enabling the global commercial sales organization, and creating scalable go-to-market programs that extend iFIT far beyond connected equipment.
Role Commitments
- Own the global commercial digital business strategy and performance for Tailor and future iFIT digital products.
- Lead commercial go-to-market strategy across traditional commercial fitness and expanded vertical markets.
- Lead and develop the Commercial Digital Sales function, including direct management of digital sales representatives.
- Serve as the commercial digital overlay across iFIT's global commercial organization, partnering with Territory Managers, National Accounts, specialty vertical leaders, distributors, and international sales teams.
- Drive digital revenue growth through partnerships, subscription expansion, adoption, and