Director of Demand Generation

Accountabilities

• • Develop and execute a comprehensive demand generation strategy that drives qualified pipeline across enterprise and product-led growth motions.
  • Build integrated campaigns across paid media, content, email, webinars, events, partnerships, and outbound support to generate and accelerate demand.
  • Create and scale account-based marketing programs focused on enterprise customers and strategic accounts.
  • Optimize lead generation, conversion rates, funnel progression, and pipeline velocity across the customer journey.
  • Launch, test, and iterate marketing programs rapidly using data, experimentation, and performance insights.
  • Partner with Product Marketing to turn product launches, customer stories, and market trends into compelling, high-performing campaigns.
  • Collaborate with Growth Marketing to create consistent messaging and connected customer journeys across self-serve and enterprise audiences.
  • Support field marketing initiatives, executive events, industry conferences, and other high-value demand generation activities.
  • Define and monitor key performance indicators covering pipeline generation, attribution, customer acquisition cost, conversion rates, and campaign ROI.
  • Work with Revenue Operations to strengthen lead routing, scoring, attribution, reporting, and campaign measurement.
  • Continuously test audiences, messaging, creative, and channels to identify opportunities for improved performance and scalable growth.
  • Identify and implement automation and operational improvements that increase marketing efficiency and scalability.
  • Partner closely with Sales leadership to align demand generation programs with pipeline priorities, account strategies, and revenue targets.
  • Collaborate with Customer Success on expansion, retention, and customer marketing initiatives.
  • Establish repeatable demand generation processes, systems, and workflows that can support continued global growth.

  Requirements

  • 6–8 years of experience in B2B demand generation, growth marketing, or integrated marketing, ideally within a high-growth SaaS or AI environment.
  • Proven track record of developing and scaling marketing programs that generate measurable pipeline and revenue.
  • Strong understanding of enterprise marketing motions, account-based marketing, and full-funnel demand generation.
  • Hands-on experience across paid acquisition, lifecycle marketing, webinars, events, partnerships, and integrated campaign execution.
  • Strong analytical and commercial mindset, with experience measuring attribution, funnel performance, conversion rates, customer acquisition costs, and campaign ROI.
  • Experience partnering effectively with Sales, Product Marketing, Revenue Operations, Customer Success, and executive leadership.
  • Ability to operate as both a strategic leader and hands-on practitioner, with a willingness to build programs and processes from the ground up.
  • Strong understanding of modern marketing technology and CRM platforms; experience with tools such as HubSpot, Salesforce, Marketo, 6sense, Clay, Google Ads, or LinkedIn Campaign Manager is a plus.
  • Excellent written and verbal communication skills, with the ability to translate marketing strategy and performance insights into clear business recommendations.
  • Strong ownership, initiative, and problem-solving skills, with the ability to thrive in a fast-moving environment where experimentation and measurable outcomes are important.
  • Ability to work effectively in a fully remote environment, maintain strong cross-functional communication, and participate in occasional business travel.

  Benefits

  • Base salary range of $210,000–$260,000, depending on experience, skills, scope, and location.
  • Eligibility to participate in a stock option/equity program, providing an opportunity to share in long-term company growth.
  • Comprehensive medical, dental, and vision insurance.
  • Competitive 401(k) retirement plan with company matching.
  • Additional benefits and employee perks designed to support professional and personal well-being.
  • Fully remote work arrangement within the United States.
  • Significant ownership and direct impact within a rapidly scaling AI-focused organization.
  • Opportunity to work alongside an experienced, international, and highly collaborative team.
  • Professional growth opportunities as the organization and demand generation function expand.
  • Occasional travel to the San Francisco office for team meetings, planning sessions, company events, and in-person collaboration.